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How to Train Your SEO Content Writer for Viral Marketing

On January 27, 2012, in Article Marketing, Blogging, Facebook, Social Web, Web Content Writing, by Sushant
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SEO content writing, Viral Marketing

The online marketing industry is going through a transformation these days with Google increasingly personalizing the search results based on your past search behavior. While keywords are still important for your SEO efforts, quality content, especially with a viral-effect, has taken precedence over all else.

Therefore, online marketing strategies across the planet are putting a lot of emphasis on making the content go viral. Whether you are an ambitious blogger looking to monetize your blog for Adsense or an e-commerce entrepreneur trying to make your social marketing work for your business, knowing how the content goes viral helps.


So here are some practical tips if you want to train your SEO content writer for viral marketing. (more…)

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Will SEO in 2012 be More Social and Less Robotic?

On November 12, 2011, in Google, Social Web, by Sushant
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Future of SEO, Google Panda, Local SEO, Organic Content, Social Signals

Future of SEO, Google Panda, Local SEO, Organic Content, Social Signals

I just read an article that says SEO, particularly the conventional link building techniques are going to be obsolete going forward. Why? Because Google has dramatically changed its algorithms to make their search results more human and less robotic. Consider this: Unlike the yesteryear, Google now considers the following to evaluate your web presence:


• Social Signals
• Local Listings
• Panda Compliance

Another article written by Mashable echoes similar thoughts about the future of SEO practices. SEO is no longer a search engine driven promotional technique – it is now based on human experiences now, and the future of SEO is going to be increasingly more social and human.

Both the articles predict a paradigm shift in the way we will need to practice SEO in the near future. The future of SEO will change dramatically and require a completely new approach in order to gain marketing momentum. So what are the essential aspects of SEO in 2012?

Local SEO Optimization: Mashable.com strongly suggests the webmasters to take care of local optimization factors including Citations and Consumer Reviews. Citations essentially ensure that your accurate business information is listed across reputable Internet sources with a consistent business and location entry. For example, if your business is known as Top League Technologies, Bhubaneswar on Google Places and Top League Tech on other sources, then it might considered inconsistent by Google.


Likewise, Consumers reviews are going to be critical to your online presence as well. Apart from reviews from Google Places, it makes a lot of sense to get favorable reviews from Yelp or Trip Advisor.

Organic Content Development: Google Panda has come down hard on duplicate and spammed content practices. In the last couple of months, Google has demonstrated a ruthless approach to devalue duplicate, spammed, spun or scrapped content across its database. If this is any indication, the future of SEO is going to be all about organic content development. Guest blogging is already a hit, but there are other methods of generating content that is organic and Google panda compliant. Writing content with social aspects in mind will go a long way.

Moreover, the future of SEO will look at the concept of “Keyword Optimization” in a whole new way. While choosing your keywords, think of what people are going to enter as their search queries rather than what Keyword Analysis tool says. Of course, the data from your keyword analysis tools is important, but Google is going to emphasize a lot on the social value of your content, and not much less on the keyword optimization.

Social Signals: Google has already taken social signals seriously because social networks have overshadowed the influence of search engines. Google has also introduced personalized search which ranks the social content higher than anything else. Get ready to see it evolve quietly dramatically as we enter 2012. So, you should not only share your content on Facebook Twitter and Google+, but also build on your social presence strategically.

So are you ready for the Future of SEO?


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Are You Looking for SEO Content Writing Training/Jobs in Bhubaneswar?

On November 5, 2011, in SEO Article Writing Services, Web Content Writing, by Sushant
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SEO Content Writing, Content Writing Services, Content Writing Company, Bhubaneswar, SEO Content Writing Training, SEO Content WritersAs the leading SEO content writing services company in Bhubaneswar, we have seen a surge in the demand for content writing services in the local market of late. The number of inquiries has increased twofold and types of customers range from hoteliers to webmasters. However, there still seems to be a void in the content writing market of Bhubaneswar. What is it? It’s the paucity of skilled and professionally trained SEO content writers in Bhubaneswar. (more…)

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How to Enable Google+ on Google Apps

On October 29, 2011, in Google, Social Web, by Sushant
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Google+ for Google Apps, Google Plus for Google Apps, Enable Google+, Activate Google Plus, Google+ Rollout TipsGoogle Plus has been officially made available to the Google Apps account holders; however, many people are still searching for the right way to activate or enable Google+ feature on their Google Apps account. Some believe the Google plus feature should have been automatically activated on their Google Apps account so they could just log in and use it. But, as a matter of fact, this is not how Google Plus works on your Google Apps account. Google has a reason not to automatically activate or enable the Google+ feature on your Google Plus account. Because there are data security issues if they enable the Google+ feature on your Google Apps automatically. Google cares for your organization and therefore, wants to protect your data and interests. (more…)

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5 Article Writing Best Practices After Panda Updates

On October 24, 2011, in Article Marketing, Google, SEO Article Writing Services, Social Web, by Sushant
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SEO article writer, Google’s Farmer updates, Google Panda updates, SEO Articles, Social Web

If you’re an SEO article writer, you’re probably aware of Google’s farmer updates and how they have turned the SEO world upside down. Today, webmasters are being extremely careful about choosing their article writing company as they want to make sure their content is good enough for Google guidelines. Therefore, ambitious SEO article writers should follow the best article writing practices to make sure their articles comply with Google’s content quality guidelines. Here are a few things you must keep in mind before you approach your next article: (more…)

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Because You Don’t Want Your Website Pandified

On September 29, 2011, in Google, SEO Services, by Sushant
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SEO Services, Google Panda, Google Farmer Updates, Google Panda Updates, Black Hat SEO Techniques, Whilehat SEO Techniques, Ethical SEO Compnay, SEO Companies India

Right from its inception back in 1998, Google has always designed, tweaked and tailored its search algorithms to offer the most organic results to its visitors. Therefore, it has always proved to be critical and lethal to webmasters that resort to Black Hat SEO techniques in the past 13 years (Google celebrated its 13th bday just the other day). (more…)

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How to Use Sales Copies to Generate Sales Queries – 5 Key Points for Web Copy Writers

On September 13, 2011, in Web Content Writing, by Sushant
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How to Use Sales Copies to Generate Sales Queries – 5 Key Points for Web Copy WritersWriting effective sales copies is a critical tool that helps your web visitors convert by influencing their behavior. Unlike articles, sales copies need to be concise and persuasive to the point of enticing a visitor into interacting with you, i.e place a query.

Studies have proved Web users tend to spend a couple of seconds to decide its relevance to their needs. Therefore, as a web copywriter, you have only a couple of seconds to make that VERY first impression! In fact, this is the first thing that’s critical to your prospects’ interaction.

So, essentially, there are couple of things a web copywriter is supposed to remember while writing a sales copy. (more…)

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5 Tough Challenges in Creating SEO Articles and How to Beat Them

On August 4, 2011, in Article Marketing, Social Web, by Sushant
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article writing challengesThe SEO article writing practices have changed incredibly since the early days. With more people turn to the Web for information and even more people sharing their links with others, it has become quite a challenge for an SEO Article Content Writer to stand out in the crowd.

Thanks to the emergence of Social Web, an average Internet user will have access to tens of links drowning him with information on a daily basis. Your potential audience is literally inundated with hundreds of links on Facebook and Twitter alone. This leaves you with a very relevant question: How do get my articles to get all the attention they deserve?

Here are the answers: (more…)

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How to Help Your Content Successfully Address The Queries of Your Searchers

On May 16, 2011, in Article Marketing, Web Content Writing, by Sushant
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Being a content writer doesn’t always mean you have to follow the established rules while crafting your copies. An ambitious and innovative copy writer always aims for offering solutions to specific problems rather than just fill the blank document for the heck of it. Each and every copy or article written by the writer should address the queries raised by the searchers. This is the most effective way to make a website’s content compliant with the latest algorithmic changes announced by Google of late. In other words, Google wants you to create content primarily for the real audience and then for the SEO purposes.

On the other hand, creating content for the real audience needs understanding of the behavior of your niche audience. The more you understand what they are searching for, the closer you can get to answer their queries and the more compliant your content gets with the Google Panda updates.

The Role of Studying Consumer Behavior in SEO Content Writing

Many people put a lot of emphasis on keyword analysis in order to establish the phrases that their niche audiences might be searching for. The logic behind such step is to use the keyword phrases strategically across the copies to help their pages appear on the top of SERPs. Such conventional SEO copy writing practices are usually beneficial in terms of driving traffic to a specific website. However, instead of focusing only on the keywords, if the SEO copywriters simply try to answer the most common queries within their niche industry, it would be of immense help to the searchers. Plus, it would add a great deal of credibility to the website or blog where such content is regularly published. (more…)

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5 Interview Tips for Content Writing Jobs in an SEO Company

On February 7, 2011, in Web Content Writing, by Sushant
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content writing jobs in Bhubaneswar

Being an SEO company in India is not that easy: you’re constantly nagged by problems that you can’t do anything about. One of such problems is hiring people for content writing jobs. This is what inspired us to write this post. At SEO-ContentWriter (now Top League Technologies), we’ve interviewed tons of candidates to figure out 5 areas where a prospective candidate for Content Writing jobs can make a difference. Here are they:

Customize Your Resume: Back in 2001, when call center and BPO jobs were new to India, I remember how applicants would be fussy about their resume and what they wrote on it was critical to getting a BPO job. For instance, people wouldn’t get a job in BPO companies if they showed they were over-qualified for the position or if they have a lot of experience that had nothing to do with the a BPO job profile they were applying to. So applicants would customize their resume to avoid being rejected in the first round, i.e short-listing of applications. (more…)

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