They say that content is king because virtually all search engines including Google have tweaked their algorithm in its favor. Well, you have probably heard this thousand times in the last five years. Many SEO specialists have been harping on the significance of maintaining a healthy keyword density and keyword proximity as well. However, if you are still optimizing your website’s content just the way you were doing in the last five years, well, your website might soon pale into insignificance. Quite a few webmasters these days are awfully ignorant of the latest change in the algorithm of search engines. To being with, the dad of all search engines, Google has already incorporated the LSI Tool (Latent Semantic Index) and it’s trying to tweak it to the point where Google will start thinking from the searcher’s standpoint. (more…)