Future of SEO, Google Panda, Local SEO, Organic Content, Social Signals

I just read an article that says SEO, particularly the conventional link building techniques are going to be obsolete going forward. Why? Because Google has dramatically changed its algorithms to make their search results more human and less robotic. Consider this: Unlike the yesteryear, Google now considers the following to evaluate your web presence:

• Social Signals
• Local Listings
• Panda Compliance

Another article written by Mashable echoes similar thoughts about the future of SEO practices. SEO is no longer a search engine driven promotional technique – it is now based on human experiences now, and the future of SEO is going to be increasingly more social and human.

Both the articles predict a paradigm shift in the way we will need to practice SEO in the near future. The future of SEO will change dramatically and require a completely new approach in order to gain marketing momentum. So what are the essential aspects of SEO in 2012?

Local SEO Optimization: Mashable.com strongly suggests the webmasters to take care of local optimization factors including Citations and Consumer Reviews. Citations essentially ensure that your accurate business information is listed across reputable Internet sources with a consistent business and location entry. For example, if your business is known as Top League Technologies, Bhubaneswar on Google Places and Top League Tech on other sources, then it might considered inconsistent by Google.

Likewise, Consumers reviews are going to be critical to your online presence as well. Apart from reviews from Google Places, it makes a lot of sense to get favorable reviews from Yelp or Trip Advisor.

Organic Content Development: Google Panda has come down hard on duplicate and spammed content practices. In the last couple of months, Google has demonstrated a ruthless approach to devalue duplicate, spammed, spun or scrapped content across its database. If this is any indication, the future of SEO is going to be all about organic content development. Guest blogging is already a hit, but there are other methods of generating content that is organic and Google panda compliant. Writing content with social aspects in mind will go a long way.

Moreover, the future of SEO will look at the concept of “Keyword Optimization” in a whole new way. While choosing your keywords, think of what people are going to enter as their search queries rather than what Keyword Analysis tool says. Of course, the data from your keyword analysis tools is important, but Google is going to emphasize a lot on the social value of your content, and not much less on the keyword optimization.

Social Signals: Google has already taken social signals seriously because social networks have overshadowed the influence of search engines. Google has also introduced personalized search which ranks the social content higher than anything else. Get ready to see it evolve quietly dramatically as we enter 2012. So, you should not only share your content on Facebook Twitter and Google+, but also build on your social presence strategically.

So are you ready for the Future of SEO?

Therefore, Google has made sure that they educate the Google Apps account holders (especially companies and organizations) to learn the security aspects of running Google+ plus features on their Google Apps account and then activate or enable the same on their own after complete understanding of the potential consequences. Why Are The Consequences of Running Google Plus on Your Google Apps Account?

Before you enable Google+ on your organization, please keep a few things in mind:

• Your users can interact and share content with others outside your organization.
• Your users can export or transfer their Google+ data.
• Your users can’t create or edit their Google+ data when the service is disabled.

Click here for the complete Google+ Rollout Tips.

Ways to Enable Google Plus on Google Apps

• Log in to your Google Apps account.

• Click on the “Manage this domain option”. You can choose to open it on a new tab for your ease. It takes you to the Dashboard of Google Apps.

• Once you are on the Dashboard, look at the “Organization & Users” option next to the Dashboard option. Click on the “Organization & Users” option. It takes you the page that displays the name of your Google Apps users.
• There are two different tabs such as “Users” and “Services”. Click on the “Services” tab. It shows you the Core Google Apps Suite. Take a look at all features available there and their activity status. Some features are ON as a default setting while the rest are OFF.

• Scroll down below to see “Additional Services”. If you’re currently on a FREE Google Apps, all the “Additional Services” will be “OFF” as default setting.

• Look for the “Google+” service. It is located between Google Webmaster Tools and iGoogle. This option is in the inactive mode and you can’t enable it at this step. Google says, you must turn on “Picassa Web Albums” before you are able to enable Google+ feature.

• Scroll down below to look for the Picassa Web Albums. It is located between Partner Program and Shopping List. Click on the ON option and enable it. Then scroll back to the Google+ feature and you can see it is in the active mode now.

• When you click on the option to turn on and enable Google+, a pop-up window shows up with a warning signal. This is because Google wants to tell you to read and be familiar with the potential consequences of enabling the Google+ for your Google Apps.

Click here for the complete Google+ Rollout Tips.

• At the bottom of the pop-up window, there are two options to either Turn Google+ on or Leave Google+ off. Once you read and become familiar with all Google+ Rollout Tips, you can click on the Turn Google+ on option.

• Then click on the “Save Changes” option.

• Once you save the changes, open another window on a new tab and log on to Plus.Google.com and you can now JOIN and CREATE a public Google+ profile for your organization.

NB: Before you enable Google+ feature on Google Apps panel, make sure to turn some services off for certain users. It’s like Parental Control on Satellite TV channels. This is an important step to make your data secure and prevent potential misuse of the Google services by any user in future.

If you’re an SEO article writer, you’re probably aware of Google’s farmer updates and how they have turned the SEO world upside down. Today, webmasters are being extremely careful about choosing their article writing company as they want to make sure their content is good enough for Google guidelines. Therefore, ambitious SEO article writers should follow the best article writing practices to make sure their articles comply with Google’s content quality guidelines. Here are a few things you must keep in mind before you approach your next article:

Focus on Information: The Web is growing bigger and Google is getting smarter. The new algorithms (aka Panda updates) have been designed to value articles that offer original information to the users. Now, Google’s renewed algorithms can spot if your articles contain the same information that is already available within Google’s database. Therefore, if your articles aren’t original enough, Google may not value them as much. In other words, your articles will rank lower in terms of Google search algorithm parameters.

To avoid this, you should have a fresh approach towards SEO article writing. Try to focus more on the quality of information rather than the word-count. Join relevant forums and discussion board to develop an idea on what potential readers are looking for. Your best articles are hidden in the discussions across the Web, so take advantage of them. Do your own research to find the right information in order to make your SEO articles more valuable for Google search engines.

Avoid being Keyword-Centric: We are living in the world of Facebook, Twitter and Google+ where valuable information has a way being recognized and rewarded. Therefore, it’s pointless to go focus too much on SEO aspect of your articles. Using target keywords here and there are fine, but the prime importance must go to the quality of the articles rather than the other way round.

Don’t stress too much on whether you can begin the first sentences with the target keywords or use them in the headings. If you articles are based on research and read naturally, they will get recognized across the social web faster than search engines. Google’s renewed algorithms are smart enough to recognize the social popularity of your articles as well. Therefore, it’s time to shift your focus from keywords to quality information.

Write for Niche Audience: This may be convention wisdom but still holds true today. Keeping your target audience in mind is critical to improving the compliance of your SEO articles for Google search algorithms. This aspect has assumed more importance as Google’s farm updates have been designed to offer the most relevant results and information to the users. Therefore, if your SEO articles are crafted with your target readers in mind, they have increasing chances of being rewarded well on Google’s ranking priorities.

Try to develop articles around the subjects that interest your niche audience. Do a lot more research on what your potential audience is looking for. Write down their questions and see how your articles can address their queries. Use a personal tone to make your SEO articles read naturally and appeal to the taste of the potential readers.

Avoid Rewriting Others Articles: Many SEO article writers have misunderstood Google farmer updates and assume quality content is all about original text. It’s time to wake up and smell the coffee – Google doesn’t value spun content anymore. So, there’s no point in sweating over quantity of articles. Moreover, avoid the temptation of rewriting popular articles to steal the advantages. Google is smart enough to recognize the same and devalue your articles categorically. There’s no alternative to doing your own research and writing fresh, innovative and informative SEO articles for better Google rankings and higher social recognition.

Make It Interactive: If you’re active on the social Web, you would have noticed an increasing social inclination towards interactive content. Today, your potential readers are being ambushed by too many articles across the Social Web. They have developed a habit of scanning through their social updates to spot articles that look actually interesting to their eyes at first sight. Therefore, by using interesting and visually interactive images, you can enhance the visual interaction of your target audience. Plus, present the information around your images in a way that appears relevant to the images. Spend some additional time on your SEO articles to make them appear more interactive before you post them.

Post Panda updates, SEO article writers are beginning to approach their articles in a way we couldn’t have imagined before. Article writers can no longer enhance the popularity of their articles buy following the old tricks. The Social Web has also empowered your audience to read articles that are really worth their time. In a way, Google Panda updates have been devised to rank articles based on their social popularity as well. Therefore, it makes a lot of sense for SEO article writers to approach their article writing strategies in a whole new way.

Right from its inception back in 1998, Google has always designed, tweaked and tailored its search algorithms to offer the most organic results to its visitors. Therefore, it has always proved to be critical and lethal to webmasters that resort to Black Hat SEO techniques in the past 13 years (Google celebrated its 13th bday just the other day).

Black Hat SEO, as technically known as across the industry, is an SEO practice designed to manipulate or game Google’s search algorithms. For example, until a couple of years ago, cunning webmasters were able to stuff keywords into their websites to increase their chances of being shown up on Google’s SERPs. However, at Google, they have been working really hard to constantly improve their search algorithms in such a manner that many Black Hat SEO practitioners finally got their website banned and de-indexed altogether.

There are many techniques which are highly unethical on Google’s radar, and many unsuspecting e-commerce websites get their website banned or deindexed from Google’s database when they hire SEO companies that rely heavily on unethical SEO practices.

The problem with getting your website banned or deindexed is you lose your revenue altogether. Worse, your website will lose Google’s trust for so long that it will take you an eternity to get your website back up on SERPs. of Google.

The latest algorithm updates by Google, popularly known as Farmer Updates or Panda Updates, turned the whole SEO world upside down when many popular websites such as Ezine Articles, lost their ranking so badly that it virtually changed the way online marketers looked at Article Marketing as an promotional tool until Feb, 2011.

There are far too many Black Hat SEO techniques deployed by many SEO companies in the name of offering organic SEO services and the consequences of those practices range from a sharp drop in the rankings in Google SERPs to categorical banishment by Google.

Therefore, it is extremely important for webmasters and e-commerce entrepreneurs in the Western countries including the US and the UK to choose their SEO vendors in India very carefully and wisely.

As Googlers are becoming far stronger with their Panda updates, be very careful while choosing your SEO vendors in India. Don’t just settle down for a so-called cost-efficient SEO company in India. Look before you leap. Because, nothing costs you more than losing your business or website being banished by Google.

Why PayPal Account is So Necessary?

Whether you want to shop online or be a freelance writer, a PayPal account can help you out. This article doesn’t endorse PayPal Inc in anyways, but having a PayPal account never killed anyone. As a matter of fact, PayPal is considered to be the convenient way to receive and send money apart from shopping online at the click of a mouse.

By adding your bank account details to your PayPal account, you can convert and transfer money to your local bank account with ease. Most people would like to PayPal you the money for a number of purposes.

Get Ready to Create A PayPal Account Now!

Step#1: Log on to PayPal Website: Log on to www.PayPal .com. Click on the “Sign up” button on the left-hand side bar of the home page. The “Sign up” button is in different color and stands out pretty clearly from the rest of the page. When you click on the Sign Up button, it takes you to the next page.

Step#2: Select Region & Account Type: This page essentially allows you to select your country and type of account you wish to sign up for. While the country or region option is set as your country’s name by default, you can choose your country’s name from the list using the drop-down menu.

There are three account options for you to choose from: Personal, Premier and Business.

You can create a Personal Account and upgrade it later depending on your business needs from time to time. To begin with, sign up with a Personal Account. Click on the “Get Started” button under Personal Account option. It will take you to the next page.

Step#3: Fill in the necessary information such as:

Email Address: You may have multiple E-mail Addresses. However, you should use an email address which you use regularly. PayPal will send you updates (email notifications) to your email inbox from time to time. So, it is essential that you keep track of them. Remember, this email id is your username to log into your PayPal account.

Password: You have to create a new password for your PayPal account. PayPal recommends the password must be 8-character long. For your safety, it is recommended you should create a strong password. Use small letters, capital letters, digits and asterisks to build a strong password. For example, you may write your password like this Pay1#p@A8L (just an example). To be on the safer side, never use the name of your family members, friends or colleagues; smart password hackers have a knack of guessing them easily. Likewise, never use your date of birth for numerical characters.

Date of Birth: Use your real Date of Birth as the account will be linked to your bank account.

PAN Number: PayPal has mandated that every PayPal account holder must have a PAN card number before they are able to create a PayPal account. If you don’t have one, get one done. It just takes a week. If you have one, enter PAN Card number as shown in your PAN card.

Address: Always use your permanent address as it will help you in future if you choose to withdraw your PayPal funds via checks. PayPal sends your checks to your address mentioned in your account. Of course, you have the privilege to change your address any time in future.

Mobile Number: You also need to enter your mobile number as it is required by PayPal. PayPal usually uses your mobile number to call you in the event of any future contingencies.

Credit/Debit Card: At this step, you don’t need to enter your credit/debit card details although it’s perfectly safe to do so. This is optional and you can go to the next step without entering the card details at this step. Let’s enter these details at a later step.

Step#3: After filling in the necessary details as described above, you can click on the “Agree and Create Account” button. It will take you to the next page where it will ask you to enter your credit/debit card details. However, if you don’t have a debit or credit card or don’t wish to share your details at this step, you can skip this step by simply clicking on the “Go to My Account” button. This button is under the “Continue” button. Now, you’re done with your PayPal account creation.

Step#4: Before you go ahead and use your PayPal account, you must check your email inbox to see if you have got an email from PayPal that reads ‘Welcome to PayPal’. Usually ,this email address will contain a confirmation code which should be used by you to confirm your email account at a later step.

Step#5: Log into your PayPal account and look at the right-hand side of your screen. You will see a “Notifications” box which shows you some additional steps you need to complete. At this step, just click on the “Confirm Email Address” option within the Notifications box. Then it will take you to another page where you can see a step-by-step guide on how to confirm your email address.

Usually, there are 4 steps to compete the “Email Confirmation” process. See that Step 2 says “Click the Activation Button”. Click on the link that says “Click here if the button does not appear in the email” and it will take you to another page. Go back to the email sent to you by PayPal and copy the “confirmation code”.  Now come back to the PayPal page and paste the code within the desired area and click on “confirm” button. Now, you have confirmed your email address with PayPal. PayPal gives a lot of importance to this process to ensure you’re the owner of this email address. So complete the process and you’re done.

Step#6: Upon confirming your email address, PayPal takes you to another page where it allows you to choose two security questions and set their answers to improve the security of your PayPal account. You can do that now or later, depending on your choice. If you’re choosing to compete this step now and hitting the “submit” button, you will be taken to the “My Account” page which looks like a Statement of Account produced by your Bank. This is where you can see the details of your PayPal transactions in future.

So, congratulations! You’ve successfully created your PayPal account! Please, note that your PayPal address is the very email address which you use as your username to log into your PayPal account. Therefore, when your clients ask for your PayPal address to send you funds, you need to you tell the the PayPal email address.

Important: Now that you have a PayPal account, you need to know your status. At this stage, PayPal recognizes you as “Unverified User” as you are yet to complete another major step, i.e verifying your bank account with PayPal. Technically, as an Unverified User, you are allowed to withdraw funds only up to 500 USD per month. We will discuss “how to become a verified PayPal user” in our future post.

I hope this post will help you create a PayPal account with ease. If you have any questions, suggestions or views, feel free to write them in the comment section below.

What is the Ideal Keyword Density?

Whether you write an article or a sales copy, a 3% keyword density is considered ideal for search engine optimization. Although Google doesn’t have any established mandate for such a percentage, it is however considered a higher percentage of keyword density might not go down well with Google and could be considered as Black Hat technique.

Does Keyword Density Really Matter?
This is an interesting question. A lot of webmasters often wonder if the 3% keyword density is a good practice or just too conservative an approach to secure full benefits of keyword optimization for search engines.

The practice of optimizing the page content until you achieve the 3% density seems to be an established practice although no one really knows if this mandate still holds good today and adds any value to a website’s overall optimization model.

According to the leaders in the global search industry, the drastic evolution in Google’s search engine algorithms over the years, has devalued the role keyword density once used to command in a website’s content optimization practices.

So What’s The Best Practice Now?

Google no longer measure the keyword density as an important metric to weigh a webpage’s value. Thanks to the Google’s evolving algorithms and considerations for better search results, optimizing your content for multiple relevant search queries can be more beneficial now. Technically speaking, the concept of Latent Semantic Indexing commands more importance from Google as a part of the best practices in content optimization.

LSI essentially consists of using a set of keywords or keyword phrases that have semantic relevance with one another. For example, if an article is written for the keyword “vacuum cleaner” , it is essential to consider using words that are synonymous with it as well. Therefore, you can take “hoover” as well. Likewise, a web page about golf, when analyzed using LSI, should expect to contain related words, such as “cart”, “clubs”, “courses”, “green”, “fairway” etc.

The reason behind such a practice being encouraged by Google is that using synonyms enhances the page being found for relevant search queries for a particular term, which eventually helps the searchers.

Google’s journey into LSI began when it bought “Applied Semantics”, a company whose software was being used to organize information from websites in a manner similar to the way humans would do. The move was strategically meant to support Google’s Adwords product development. Ever since, the content optimization model has shifted from “keywords” to “themes”. Therefore, if you’re optimizing your article or sale copy for a particular keyword, you should offer more importance to LSI approach than a specific keyword density.

Sitelinks are unique search results displayed in Google SERPs for websites of immense importance. As a part of its commitment to improve search results utility for users, Google added sitelinks as a unique feature to its search results. According to Google Webmaster guidelines, sitelinks are meant to help users navigate a site easily and find the information quickly.

Essentially, sitelinks are an automated process that analyses a site’s link structure to find shortcut to useful information available within the website. Understandably, there is no specific set of rules mandated by Google for achieving sitelinks; however, analysis of websites credited with sitelinks offer useful insights on how webmasters can improve their chances of achieving sitelinks for their website.

Here are some of the tips to help your website create sitelinks on Google SERPs:

Google Friendly Site Structure: Google’s Webmaster Guidelines strongly suggest every website have a clear hierarchy and text links in order to help crawlers and visitors understand the website navigational structure to find the information with ease. Websites having complex navigational structures tend to get ignored both by search engine spiders and visitors alike.

Therefore, it is difficult for Google to credit sites having poor navigational structure with sitelinks. For example, if Google can’t figure the logic behind your subpages, it can’t award your site with sitelinks. So, if you think your website has a poor site structure, fix it.

Useful Meta Description: Useful Meta Description increasingly helps website’s chances to achieve Google sitelinks. More importantly, landing pages should be optimized with user-friendly meta description. From Google’s perspective, if visitors find your landing page irrelevant and bounce off your website, your website doesn’t qualify for sitelink considerations.

In other words, if your homepage has a higher bounce rate, your website is less likely to be eligible for Google sitelinks. Therefore, you should optimize the meta description of your main pages to help Google as well as your potential visitors. And, websites that ignore meta description should also consider including suitable meta description for their website.

High Quality Inbound Links: Many experienced webmasters know that Google offer a great deal of value to websites that have quality inbound links from authority websites. When it comes to Google sitelinks, the number of quality inbound links of your website plays a critical role in achieving Google sitelinks. If you want other websites to offer quality backlinks to your website, create a great blog with useful posts with user-friendly information. If your website doesn’t have a blog yet, create one right now. Make sure your blog should be a sub-domain of your website.

Necessary Outbound Links: From Google’s perspective, outbound links tend to help users with rich information that is available on other website. However, many websites are concerned about offering outbound links to other websites as they feel their visitors might jump off to other websites.

Wary webmasters should consider creating really useful and relevant internal linking strategy to deal with this requirement. However, they should also consider offering a couple of outbound links to authority resources such as Wikipedia.

Lots of Quality Content: For obvious reasons, websites offering highly relevant information are considered more important to Google’s sitelink considerations. Apart from having a great navigational structure, smart internal linking and lots of quality inbound links, websites can consider adding quality information to their blog. Webmasters should consider creating user-friendly posts with proper categorization as part of their blog content optimization. This can go a long way to help their website achieve Google sitelinks.

Outsource Your Link Building: It’s no secret building SEO links should be a continuous process of your online business model. But, many businesses tend to let their websites suffer by ignoring their SEO link building campaigns. When the office goes on leave and there’s hardly anyone left to attend to the link building priorities, the search optimization comes to a standstill.

This leaves you with a great opportunity to capitalize on the lack of competition. Does that mean you won’t party and work away while the rest of the world is out on holiday? Well, not at all. Here’s a smart way- just outsource your link building assignments to a third party vendor in India, preferably a company offering SEO link building services at affordable prices. This way, your search optimization will stay ahead of the competition while you’re partying away at the Bahamas, so to speak

Get Your Content Written: Holidays are a great fun and source of inspiration. When the holidays are over, many tend to come back to their business totally charged up. On the flip side, post-holidays periods are also like Mondays, when you want to take your time to settle down and get back to work full throttle. You see, a lot of businesses consider that time a holiday-lag and pending work appears to be a chore for them.

You may need, for example, a lot of content written for your link building processes. When you’re back from the holidays and look at the pile of content to be written, it might scare you big time. But, don’t let it when you can just as well outsource that to an SEO content writer company in India that specializes in offering quality within your budgets. Give it a shot, it helps!

Optimize Your Local Listing: Google has gone local and how! The local business optimization has set the tongue wagging a lot in 2010 and the SEO communities are abuzz with this getting even more important in 2011 as well. So what does it suggest? Well, a great opportunity for you to optimize your local listing on Google while you can. Just when you’re back from holidays next year, watch your business sitting atop the Google local listings. So, it’s time to outsource your local search campaign to a vendor in India. That said, you might as well count us in.

Let’s Someone Socialize for You: What do your socializing strategies mean to your business? A lot! Your social web linking strategies contribute to your business a great deal. As a matter of fact, when the holidays arrive, many put their social web linking campaign on the backburner. While this is a tactical error on your part, it offers the competition a potential opportunity to outrank your business on search engines apart from fortifying their positioning across the Social Web.

Assuming that it worries you, we suggest you outsource your social web linking campaigns to an experienced vendor who should keep your social web strategies in orbit until you’re back to business next year.

To be honest, when the holidays are in, most online businesses let laxity slaughter their promotional priorities. Don’t be one of them. Outsource one or all of these aspects of your online business and holiday worry-free. Because, while you’re enjoying yourself on your vacation, the search engines are still hard at work.

That said, we don’t mean to scare you…work hard, party harder; but make sure your business remains in good shape at all time. Happy Holidays!!!

Therefore, it has become a bare essential to optimize your website for driving the twitter traffic to your website.

Here are 4 Steps to Optimize Your Website for Twitter Traffic:

Use Keyword Insights Tool for Twitter
Keyword research has always been the key to success in SEO. Choosing the keywords that your niche consumers are using while searching your products effectively contributes to positive results in SEO. With the advent of Twitter, your consumers have started using keywords that are quite different from the traditional search queries. Therefore, along with the standard search queries, you must use the keywords that your niche audience use on Twitter.

You can use Google Insights or Twitter trending topics within your niche to establish the keywords used by your classified audience on Twitter. Use the keywords on your articles, blog posts and tweets with hashtag to help make your tweets visible to your potential classified traffic on Twitter.

Build Twitter Followers for Classified Traffic
Amidst the sea of traffic on Twitter, the key lies in attracting classified traffic to your website. While this should be a natural process rather than an automated one, spotting potential tweeple (tweeter people) is an art and takes time to master. Usually, your potential tweeter traffic uses the keywords and key terms in their twitter profiles.

Therefore, use those keywords while searching for your potential consumers on Twitter. By the doing this you can build up a decent number of followers to your profile and website alike. However, the key lies in keeping them coming back to you and this can be done by feeding them with relevant tweets and links (usually to your websites and blogs) to follow on a daily basis. Invest time in building your website and blog in a professional manner turning them into bookmark-worthy tools on the Web.

Engage Yourself
Twitter is a platform where millions of potential consumers are talking about your products and services. So, there is a real opportunity to engage yourself in the most relevant conversation, establish your authority as an industry expert and be noticed. How do you do that? When you join Twitter, you become the brand ambassador for your own business, website, products and services. You represent your online authority. Your conduct, your tweets, your actions, your answers and mere involvement draw attention from the crowd and you drive them towards your destination- your website. Mission Accomplished!

Branding Yourself
Your Twitter popularity is all about your branding. How you conduct yourself on Twitter defines your brand. Therefore, when you have multiple websites running for a diverse range of products and services, you need to make sure you have set up separate Twitter profiles for each website. Maintaining just one Twitter profile for all websites will not help you build credibility on Twitter.

For instance, if you use the same Twitter profile to talk about your furniture and mp3 players at the same time, your audience would feel bored and disoriented, which will drive them away from you and you will lose the credibility instead of building it. So have a unique Twitter profile for all your individual websites and optimize each profile according to their keywords and respective website URL. You could think of putting your email, phone number and contact address on the profile image so that your followers can gain easy access of you.

What is Google Caffeine?

Google Caffeine is an advanced and revolutionary algorithmic improvement in Google’s indexing criteria. According to Google, it will index the new updates faster to present its users with the very latest updates and information.

This basically means Google will index the social updates like Twitter, Facebook and other social websites to serve its visitors with fresh and relevant content in on time. While this takes Google way ahead of its competitors, it also necessitates websites around the world to update their websites on a daily basis or at least as frequently as they can.

While the traditional Google algorithms would take roughly two weeks to index your new updates, they will now take practically no time to index your pages and show them on Google search results for your keywords.

What Sorts of Updates Does Google Caffeine Prefer?

Since Google’s primary focus is to offer its visitors the latest and most relevant information, it would probably index all updates on your SEO campaigns. Whether you write fresh content on your business blog, post a video on YouTube, bookmark your websites for relevant information or update your Twitter Page and Facebook Fan page, each and every content update will be critical to your websites rankings on Google search results.

How Do I Make Sure I Show Up On Google Searches Now?

Google Caffeine insists on regular updates on your website, which essentially means it doesn’t allow you to slacken up your content writing efforts whether it’s related to writing regular informative entries on your blogs for your visitors or adding fresh content to your website.

Here Are A Couple of Things You Must Do to Appease Google Caffeine

Create A Facebook Fan Page
If you haven’t yet, get one created one now as a Fan Page helps Google index your updates faster. Make sure you update your Fan Page with relevant updates that actually help your fans. Google has a way of valuing pages that are more relevant to search queries for certain keywords. Hence, if you update you Facebook Fan Page keeping with fresh and relevant updates optimized with keywords, it can really help your Google rankings. Well, it might require you to research and read more, but higher Google rankings seldom come easy.

Update Your Twitter More Frequently
Since last year, every Google user observed a change in Google’s search results. More often than not, Google showed the real-time results for a search query. It was pretty interesting as none of the other search engines had done something similar to that. It was when everybody knew Google Caffeine had arrived.
In terms of both higher visibility and rankings, Google Caffeine allows you to a unique opportunity show up the SERPs ladder by updating your Twitter with loads of informative, keyword-rich and relevant tweets on your industry.

Have Social Updates
Aside from Facebook and Twitter, Google also cares about other social websites like Propeller, Squidoo Pages and Slashdots. Make sure you sign up with them and update often enough to show up within the top-ten bracket of Google SERPs.

Write Relevant & News-Worthy PRs
No prize for guessing why you need to write relevant and news-worthy press releases for your website. Press Release Directories have always remained Google’s most favorite hang-out zone starting pre-Caffeine era. Hence, Google Caffeine would like you to let out as much relevant information on your products or services to your visitors as you can.

Hire An SEO Content Writer

With so much of emphasis being put on the content updates, you shouldn’t really wonder why you need an SEO content writer in the current scenario. In order to stay ahead of you and conform to Google’s new search indexing criteria, your competitors would go all out and blast informative, keyword-rich and users friendly content to barge ahead of you. Think of blogging, press releases, social updates on a daily basis, and an experienced SEO content writer comes to the picture quite instantly.