The online marketing industry is going through a transformation these days with Google increasingly personalizing the search results based on your past search behavior. While keywords are still important for your SEO efforts, quality content, especially with a viral-effect, has taken precedence over all else.

Therefore, online marketing strategies across the planet are putting a lot of emphasis on making the content go viral. Whether you are an ambitious blogger looking to monetize your blog for Adsense or an e-commerce entrepreneur trying to make your social marketing work for your business, knowing how the content goes viral helps.

So here are some practical tips if you want to train your SEO content writer for viral marketing.

Writing Research Oriented Articles: Today, the Internet is teeming with blogs and websites offering information on topics as simple as “how to bake a cake” to as complex as “how to cook up a lie”. However, what still remains a challenge for most writers is to get their articles a decent number visits each time. More often than not, your SEO content writers aren’t familiar with how to write for the Internet audiences and understand their user behavior. In other words, they don’t write keeping the target audience in mind. Worse, a lot of content writers don’t even know who their target audiences are.

To get around these issues, the primary step should be to explain your new writer what the Internet audience thinks like. The writer needs to know how to research on the Internet to establish the type of information your audience is looking for. The potential search queries or questions on Quora for example, can form a potential basis on which you can develop a strategy on what your potential audiences are looking for.

In short, let the new writers learn a bit about social behaviors of your audiences and then devise a strategy on how to develop reader-friendly articles.

Crafting Kick-Ass Headlines: Okay. So your writers are able to deliver quality articles based on popular keywords and search queries, but your articles aren’t still able to drive any traffic to your blog, right?

While it sounds familiar to you, your articles don’t stand out in the crowd and therefore, aren’t able to make the first impression. “But, didn’t my writers deliver research-intensive articles?” you wonder. Well, try revisiting your article headlines and you might find the culprit – yes you guessed it – the article title.

Answer this – when Google returns you a bunch of results to choose from, what catches your fancy instantly? Yes, more of than not, it’s the title of an article, right? Believe it or not, the headlines of your articles decide their very destiny; blame it on the sheer amount of articles your potential visitors are exposed to. Add to it, the number of links shared on social channels, and your audiences gaze at your article’s headline skeptically.

Your writers might have spent a couple of hours researching and writing the articles, but without a compelling title, they just fall flat and your audiences will prefer to turn away from your headline as they apparently have nothing substantial to offer.

Optimizing the Content before Publishing: Technically, the SEO content writers are supposed to focus on content writing and not on publishing them online. However, with the online marketing getting extremely competitive, many companies want their writers to carry out multi-tasking responsibilities including publishing the articles. Many of them aren’t as SEO-savvy as you would expect them to be, and they won’t be able to make full justice to the SEO part while publishing the articles and therefore, robbing the articles of their ability to get found on search engine result pages.

When training your SEO content writers for the content publishing task, treat them not as a writer, but as an SEO specialist. This change of perception will help you teach them the nuances of optimization techniques, the cause and effects of optimization and search engine visibility. Once, your writers are able to establish their relationship and decipher the equation, they are less likely to leave you stressed out.

Sharing the Articles on Social Sites: Even after you subject your writers to the complex intricacies of SEO, you’re far from done. Unless they know the entire gamut of social media optimization, your articles are still risking your articles going in the wrong direction. To achieve optimum exposure for your articles, train your writers about how to share them on Facebook, Twitter and Google+ Page, which brings us to our next point – building social marketing strategy.

Building Social Marketing Strategy: Now that Google has officially tweaked its algorithm for personalized and location-based search queries, you are left with no option without teaching your SEO writers how to build an effective social media marketing strategy and write articles bearing the behaviors of social media audiences in mind.

Your success on social media marketing depends as much on the quality of your articles as on your ability to share them across Facebook, Twitter and Google+. While you need to nail it with a catchy headline within the 140-character limit on Twitter, Facebook and Google+ require you to be more creatively interactive to entice your audiences. In short, your SEO content writer needs to understand the pulse of your target audiences on social media channels, and know how to seduce them to click on the links and drive them to your website.

In order to fill the void, we have decided to open a training program to cater to the needs of semi-skilled and ambitious content writers in the city. The purpose of the training is to enable and empower the writers to learn the ropes of professional SEO content writing and embark on a lucrative content writing career opportunities.

Why Do You Need Training?
In the last 5 years of our operation in Bhubaneswar, we have screened over a thousand resumes from aspiring freelance writers, interviewed nearly 300 applicants for content writer positions, and worked with over 150 writers across the country.

If we talk about the figures for the above in the Bhubaneswar alone, then the number of resumes we have in our career database for content writer positions is above 200 and still counting. However, surprisingly, over 80% of these candidates are too inexperienced to be considered seriously for professional SEO content writing positions in any company.

Professional SEO content writing requires the candidates to have sound knowledge of grammar, a natural flow of thoughts and a flair for writing. Especially, the candidates need to be conversant with the content writing patterns for the US, UK and the European audience. Moreover, it is important for them to tailor their writing style according to the tastes of the Internet audience. These are some of the things that we train our in-house writers for on a daily basis.

Opportunities for Trained SEO Content Writers in Bhubaneswar
There’s ample of career opportunities for trained SEO content writers in Bhubaneswar. As the leading SEO content writing services provider in the region, we come up with many interesting projects from time to time and need content writers to support the projects. In the past years, we have collaborated with various HR agencies, floated ads in the local news papers and painted the Web red in our quest for skilled SEO content writers.

Although we have received an enormous response to our advertisements, we have felt most of them need professional training to hone their skills and take them close to what our off-shore clients aspire for.

This has inspired us, time and again, to offer a training program in SEO content writing, help many aspiring writers sharpen their skills and introduce them to suitable content writing opportunities across the city.

At Top League Technologies, we also work with over a dozen of IT companies who constantly look for dedicated SEO content writers to meet their in-house demand. Therefore, there is a great deal of opportunities for skilled and trained SEO content writers in Bhubaneswar.

The salary for a trained, skilled and fairly experienced content writer would be in the neighborhood of 7000-10000 rupees per month to begin with. Of course, like any other jobs, the salary goes up and commensurate with your level of expertise to handle challenging projects.

How Can I Avail The Content Writing Training in Bhubaneswar?
If you are an ambitious writer who wants to make it big in a professionally lucrative SEO content writing industry, we have limited availability for trainees. The training period is for 3 months and we select candidates based on their performance in a preliminary writing test. This is to ensure the candidates meet our training standards.

Please, write to us and send in your update resume at career@seo-contentwriter.com or join our Facebook page.

Studies have proved Web users tend to spend a couple of seconds to decide its relevance to their needs. Therefore, as a web copywriter, you have only a couple of seconds to make that VERY first impression! In fact, this is the first thing that’s critical to your prospects’ interaction.

So, essentially, there are couple of things a web copywriter is supposed to remember while writing a sales copy.

How to Make the Very First Impression on the Potential Visitors
The answer is very simple; in fact all web copywriters know the answer: to write a killer title for the page. However, the problem is to know how to write one. Many copy writers tend to assume a title is essentially a gist of what you want to say about the particular page, which is a myth at best. Often times, your visitors are already educated about your products and then have just a couple of minutes to take a decision whether to buy your products or not. So, you don’t need to educate them on the needs to buy our products any further.

Instead, it’s your moment to tell them why they should choose you services and you have to tell them using just a couple of words, ie. the title. The key to write a killer title is to understand the USPs of your services and let your title carry at least one of those USPs. Before you even begin to build the title, take some time to jot down the Unique Selling Points of your services especially with regards to your competitors. This helps you come up with the title that is not only persuasive but also convincing enough to tell your prospects whey they should choose you over the competitors.

How to Make Them Spend More Than Just A Couple of Seconds
Writing a web sales copy goes much beyond your ability to write good English grammar. In fact, it’s less about the grammar and more about what’s on offer. As a web copy writer you MUST understand the products inside out before you even begin to tell your prospects why they should buy them. Every prospect has some queries running in their head when they land on your website landing page.

Try to imagine the scenarios that triggered a prospect to come looking for your services. Is he frustrated of using services that are ineffective for his purposes? Is he tired of the fake or tall promises made by his previous vendors that never turned out real? Make no mistake; if you use a generic sales pitch, you might end up losing his trust in the first couple of seconds. As a result, he will turn his back on you and move on to your competitors websites for relief.

Try starting your first lines in a way that address the emotional state of your prospects, and then let it flow. A lot depends on how much research you do on understanding the types of prospects that might land on your website. The more you understand your customers’ emotional disposition as they land on your website, the greater are your chances of keeping them engaged until the last word of your sales copy.

How to Make Them Read Your First Paragraph
You must develop the knack of addressing potential queries that your prospects may have running their head while they read your first line. You can’t afford to tell your customers why you think they should buy your products; instead, tell them why they stand to lose if they chose to go with others. The key, as we discussed earlier, is in laying down the USPs of your services. USPs could be about the effectiveness of your products, the competitive prices, the guarantee (if any), or even the money back guarantee.

For example, if you are selling SEO services, your USPs could also include your ability to save your customers’ time by introducing innovating reporting system or resolving customers’ queries as and when they are sent. Based on how competitive you think you are, you can hit home the USPs accordingly.

Technically, your prospects are more interested in knowing what’s on offer and how different your services are from others. Pricing is not always the only deciding factor for many, and remember, sometimes customers come to you frustrated over their last vendor’s inability to communicate or report professionally.

Use your words efficiently to address the potential queries of your prospects and then explain how you can help with your services with your USPs.

How to Make Them Read the Entire Sales Copy
The most important skill of a web copy writer is to know how to respect the time of his potential readers. You can’t afford to beat around the bush and kill their valuable time. Instead, use simple words to tell them what they stand to benefit if they use your services. You might want to outline the benefits in bullet formats to make them visibly stand out for your prospects. If any of your prospects, for example, has little time to spare on your web copy, they might as well just want to know what’s on offer. Even though you explain each benefit to them, don’t take more than 25 words to describe each benefit.

Moreover, just tell them how it’s going to help their overall business goal. For example, you could say you’re available on phone, emails, social channels to address their queries as and when they’re asked because you know how valuable their time is and what it means to you. Doing this will create instant credibility for your services and the customers usually value this to a large extent.

How to Make Them Take An Action
When you have done all hard work to convince the prospects and brought them to the end of your sales copy, don’t blow it!

Create an effective call-to-action to ensure the customer interaction.

Traditionally, call-to-action was just a couple of imperative sentences to entice the prospects to click on the contact us page and send a sales query. You MUST do the same, although this many not be enough for them to complete the action.

Today, thanks to the emergence of social channels, you could do it in many ways. Most of the prospects find writing a chore, so you could save them the pain and use social plugins to help them interact with you at the click of a mouse.

Better still, you can offer them multiple options to choose from a drop-down menu, for example. This creates a great ambiance for customer interaction. You can add Facebook Like or Tweet Button to ensure they share the page which builds better visibility of your sales copy across social channels.

Writing a sales copy requires deliberation, planning and research and frequent revision. It’s much like how they rehearse it over and over again before the final board-room presentations. The goal is to impress the client and seal the deal, within a couple of minutes. More importantly, web copywriters should know it takes regular writing practices to come up with better results in their next sales copy.

Did you like the article? Then don’t forget to share it with your friends on Facebook or Twitter. You might as well want to comment on this post to let me know your feedback to improve the post further.

On the other hand, creating content for the real audience needs understanding of the behavior of your niche audience. The more you understand what they are searching for, the closer you can get to answer their queries and the more compliant your content gets with the Google Panda updates.

The Role of Studying Consumer Behavior in SEO Content Writing

Many people put a lot of emphasis on keyword analysis in order to establish the phrases that their niche audiences might be searching for. The logic behind such step is to use the keyword phrases strategically across the copies to help their pages appear on the top of SERPs. Such conventional SEO copy writing practices are usually beneficial in terms of driving traffic to a specific website. However, instead of focusing only on the keywords, if the SEO copywriters simply try to answer the most common queries within their niche industry, it would be of immense help to the searchers. Plus, it would add a great deal of credibility to the website or blog where such content is regularly published.

In order to ascertain what you need to write about, it is important to figure out what your niche audience is searching for. Often this information can be obtained via popular forums and social media discussion such as Facebook discussion, Twitter feeds, and LinkedIn group discussions. These are the places where your niche audience partakes in serious discussions to find out the solutions. If you actively participate in those discussions across these platforms, you should be able to enlist a number of common query trends to address in your articles.

Therefore, the SEO copy writer needs to be really active across these platforms in order to understand the consumer behavior and write content that actually addresses some of their common queries.

Why Should You Understand The Online Audience?

Nearly 90% of the Internet searchers do not know what SEO stands for or dynamics of Google search algorithms. They turn to Google only to seek information with regards to the queries that often puzzle them. Similarly, very few Internet searchers know that their search queries follow a pattern which is perceived as a keyword by the search specialists. While search purists don’t believe optimizing content with targeted keywords are the best way to appropriately address the queries of the online searchers, many SEO companies don’t hesitate to abuse the keywords to drive niche traffic to the website. This is often categorized as an illegitimate practice in the natural search engine optimization industry.

In other words, going deeper into the psychology of the searchers and understanding the reason behind their search behavior can go a long way in developing content that actually answers their queries successfully. This is possible only when the SEO copy writers would try to establish a connection between the queries raised by users on forums and the relevant keywords used during their search queries.

When the connection is properly established, the SEO copy writers should take their time to conduct ample research and gather important information to write content that addresses the queries raised by the audience.

Being an SEO company in India is not that easy: you’re constantly nagged by problems that you can’t do anything about. One of such problems is hiring people for content writing jobs. This is what inspired us to write this post. At SEO-ContentWriter (now Top League Technologies), we’ve interviewed tons of candidates to figure out 5 areas where a prospective candidate for Content Writing jobs can make a difference. Here are they:

Customize Your Resume: Back in 2001, when call center and BPO jobs were new to India, I remember how applicants would be fussy about their resume and what they wrote on it was critical to getting a BPO job. For instance, people wouldn’t get a job in BPO companies if they showed they were over-qualified for the position or if they have a lot of experience that had nothing to do with the a BPO job profile they were applying to. So applicants would customize their resume to avoid being rejected in the first round, i.e short-listing of applications.

The same thing would apply to any content writing jobs in an SEO company. When you apply for the job, make sure your application stands out from the rest. In other words, let your resume reflect your potential as a strong contender for the position. Use it as a tool of making the first impression and include things that ARE relevant only to the content writing jobs. Moreover, you need to rename your resume properly to make it appear more professional. If the attached resume in your email reads “New Microsoft Office Word Document.doc”, it makes a very bad impression and puts your candidature in jeopardy.

Expose Your Samples: As a potential candidate for the content writing jobs, you should always include a sample of your previously written articles or any other documents with your resume. This allows the interviewers to get a first-hand look at your writing skill and short-list your for the next round. The best way to do it is to visit their website, call them up and ask them what their job profile entails. Include everything in your sample you think would get you closer to the job profile. You may want to get someone else check your sample before you send them to the interviewers. Include any links of your previously written articles and mention the date of publication to help them understand that you are a much better writer now.

Give Your Best Shot at the Written Test: Most interviews for Content Writing jobs would include a written test to evaluate your skills of writing at present. You may have had a great background in your profile, but unless your writing skills satisfy the needs of the interviewers, you candidature may be kept on hold or rejected. You may be offered a topic to write on, and that would be by using a computer. So in a way, they would like to see your ability to write on a computer in a time-bound manner. The best way to approach is to divide the topic into different sub-parts and write each part is 100 words.

Write a good introduction to the topic and a conclusion in 50 words each. Make sure there are no spelling errors left before you leave your sample test for evaluation. Proof-read it twice to ensure that it reads well to you and make necessary changes to make it read even better. This increases the chances of your article for being accepted.

Be Assertive During the Personal Interview: There are two sides of content writing job interviews; a written test and the personal interview. Each one has its own significance to the selection process. Sometimes, candidates that perform averagely in their written test are considered for the position. Why? Because they can instill the confidence in the interviewers that they can go from strength to strength if considered for the position. Tell them what you have got and how you can utilize your skills for the benefit of the organization in the long-run.

If you have done your home work on the company and their operations, it would be easier for you to convince them that you can do much more than just content writing in the long-run. Every company wants to see their employees go places and learn new skills rapidly. So this is a great opportunity for you to set yourself apart and get noticed.

Show Your Skills for a Better Compensation Package: When the interviewers feel you are worthy of being hired, they will enter the salary negotiation zone. If you happen to be a fresher, you need to stay relaxed and listen to the interviewers carefully. Usually, the interviewers design a compensation package for you based on your performance and potential you hold to the company. That’s why it is very important to be assertive during the personal interview round. Every company wants a future leader and they might be looking for the potential leadership in you. So don’t blow it just by assuming your written skills would get you hired.

Be logical during salary negotiation; cite reasonable reasons why you deserve a better package. For example, you could tell them that your previous experience in writing would help you write better content or your communication skills would help you become a great team lead. Let the interviewers know what you have got in you and what you deserve a certain salary for.

Prepare Yourself: There’s a difference between pursuing writing as a pastime activity and taking up full-time professional content writing jobs. No matter how good you think you are at writing, it always pays to prepare yourself a little before you start hunting for one of those jobs in Bhubaneswar. Get in touch with any of your friends who know a bit about content writing and what it requires the candidates to possess before they appear prepared for the interview. Browse the Internet, log on to Google and try to find out more about content writing jobs and the skills required for them.

Writing Experience: Many companies that offer content writing jobs in Bhubaneswar would ask you for some experience in content writing. Some companies can take you as a trainee if you are open to be hired as a trainee content writer under the supervision of a senior writer in the organization. Regardless of any experience, many companies would test your writing skills by throwing a test at you to judge your talent as a writer. Generally, they would like to see your knowledge of English, flow of thoughts and way of presentation to begin with. If you’re good at these, they can hire you even though you don’t have any past experience in professional content writing.

Improve Your Computer Skills: Just because you’re a good writer doesn’t mean that you have good chances of landing a couple of content writing jobs in Bhubaneswar. Apart from writing skills, the interested candidates need to possess sound computer skills as they will be required to write articles using a keyboard on a computer. Most companies would like to see a fair speed in typewriting before they hire you. Apart from typewriting, you need be familiar with the basic Windows MS Office software applications including MS Word and MS Excel. Make sure you are good at these skills before you approach any content jobs in Bhubaneswar.

Tune up Your Internet Skills: Even when you are good at using a computer, you have to ensure that you have the required Internet skills including email communications, Google search and Google docs. Going by the widespread use of the Internet, it is expected that candidates pursuing content writing as a long-term career are conversant with the basic minimum Internet skills. As a matter of fact, smarter internet skills will help you become a quick learner and you will be able to move up the ladder quickly at content writing jobs. So if you think you are lagging behind, pucker up and get some training in this area.

How to Apply: Now that you’re ready to grab one of those content writing jobs in Bhubaneswar, it’s time for you to apply for one. First of all, build an impressive resume. When it comes to content writing jobs, recruiters often hold critical examination of your resume. Even a minor mistake can leave a bad taste in your interviewer’s mouth and kill your chances of getting content writing jobs in Bhubaneswar. When you’re done with a decent resume, distribute your resume across some reputable recruitment agencies in the city. More importantly, you may do a Google search about how to find content writing jobs in Bhubaneswar and there are chance that you may find a couple of content writing firms you can apply to. Besides, you should join Facebook and try to find if there’s any local company offering content writing jobs in Bhubaneswar.

Hope these tips are helpful enough to find you a content writing job in Bhubaneswar. If you need information and looking for an opportunity, leave your comments below or email your resume to career@seo-contentwriter.com

So writing these articles has become one of the lucrative business opportunities for e-commerce entrepreneurs. These entrepreneurs use how-to articles to build insane traffic by building an information web portal based on how-to articles.

The writing of a how-to article has become much easier as you can write these articles on a wide variety of topics conceivable under the Sun. Here are six tips following which you can get a head-start in developing your own how-to article information portal soon:

Devise a Plan: Before jumping head on into the game of writing how-to articles, it is very important for you to devise a proper plan. There are some areas of everyday life which you can pick to provide useful information on. You cannot write on any topic under the sun, so you have to select and list down the topics about which you want to write your how-to articles. You cannot move anywhere without devising a proper plan.

List Topics: Every subject contains a number of topics on which you can write some useful and informative how-to articles. However, you have to look at the possible aspects of every subject and write on each topic and sub-topic in a way to offer information on a periodic manner. For example, if you select photography as the subject to write your article on, you have to explain the process of taking photos starting from the scratch. You must form an effective strategy simultaneously addressing both the amateur photographers and experts.

Do Research: Writing how-to articles requires a lot of research. You have to remember that you are addressing your article to a worldwide audience consisting of readers who have a varied degree of knowledge in specific subject matters. So ensure that the information you provide in your article should be updated, new and fresh. If your articles appear shallow, they will fail to attract the substantial traffic to your portal.

Ensure Copyright: While writing a how-to article you may have to use or refer to some information or images already existing and available online. You can use these information or images as this is an acceptable practice, but ensure that you don’t violate the copyright policies of the concerned author or website which might invite legal actions from them.

Avoid Sensitive Topics: None of us can write expertly on all topics due to lack of expertise on every subject matter. So always try to provide providing information on what you are sure about and can claim to be true. There are some sensitive topics like legal information or health issues which you must avoid to write the articles on as any misinformation can lead your readers in a wrong direction and create some trouble for you in future.

Provide Solutions: You write the how-to articles to offer solutions for everybody’s problems and day-to-day activities performed by common people. While writing these articles you have to keep in mind the real-life situations and provide solutions thereof in an easy-to-understand manner. You have to occasionally use images or videos to better explain your steps. You can also use a number of software application to make your own images or videos and incorporate those in your articles. You should spend more time in ensuring that your articles become really useful and informative for your audience which will result in attracting more traffic to your portal.

These are just the basic information on writing how-to articles. As you go down the writing lane, you will gather more experience and knowledge on how to better write these articles to build decent traffic to your how-to portal. Remember, it’s all about passion.

The point is you must be convinced of why you should buy SEO article writing services in the first place.

Well, let me cite an instance: when we started working for SCW about years ago, we got a couple of offers from other web development companies who wanted to partner with us. The objective of the partnership was based on pretty simple terms and conditions. We would offer each other our respective services. While they knew they would get great quality SEO articles from us, we were assured of getting random clients from their recommendation.

Today, we stand tall when it comes to SEO article writing services. We pride ourselves in the fact that we have helped a lot of businesses around the world in shaping their web presence and offering them enhanced visibilities across the web.

Whether you want to partner with us or buy SEO article writing services form us, you stand to get the following rewards for your online business:

Increased Search Engine Rankings
If you are new to the web marketing world, have a decent budget to spend on almost any digital marketing technique you are advised, you could probably spend your money on various channels including paid marketing.

However, there is a smarter way to reduce your spending without compromising on your promotional objectives. Buy SEO article writing services from a reputable and recommendable SEO content writing firm and you could save a lot of money on your advertising while reaping the benefits by getting higher search engine rankings.

Higher Visibility
One of the most prevalent SEO myths is that SEO articles are only helpful for Article Marketing campaigns. While buying SEO articles could definitely help your Article Marketing campaigns, you can still use the articles for various other purposes as well. Starting from blogging to social media to link building, you can use SEO articles for a wide range of purposes. Used on a consistent basis, SEO articles can help you a great deal in boosting your website visibility across search engines beyond your expectation.

Quality Traffic
Quality Traffic is invariably related to Quality Content. If your information sucks, you will lose out on your potential visitors even though your services are affordable and qualitative. Just picture this: if you had 10 seconds to judge a service provider, wouldn’t you judge them by their information?

Usually, newbie webmasters fail to understand this simple thing, they might continue to spend their money or use their resources in the wrong direction. Instead, they can buy SEO article writing services and create quality content for their SEO marketing campaign to begin with.

Better Conversion
The key to helping your visitors convert well is to understand the difference between ordinary writing and copy writing. While a normal writer delivers simple information on your services, a copywriter goes an extra mile and improves your presentablity and unique selling proposition. When you buy SEO article writing services, make sure your vendor knows your business as well as their business well enough. While keyword-rich content drive traffic to your website, it’s appealing content that help your visitors convert better.

Return Customers
Okay, so you’re sold out! Now what? Will you continue to drive your energies towards procuring more customers? How long can you sustain such a drive?

Smart businesses think smartly. They know the value of return customers – a return customer is most likely a permanent customer who buys your services due to some exceptional reason. However, it is easier said than done: retaining your customers in this competitive marketing is tough. You can deploy umpteen tactics to retain you existing customers; the best of them is probably to feed them with quality information. And, you can achieve it when you buy SEO article writing services from a professional content writing firm.

What is Article Spinning?

Article Spinning is a method of rewriting the content of an original article to produce multiple article versions of the same article. Spun articles are basically different duplicate versions of the same article, each one of them being written in a different manner. When an original article is reproduced with a new title, headings, subheadings and rewritten body content, it stands as a unique piece of article content. However, the theme, subject matter and keywords remain same as they are in the original article.

Google Philosophy vis-à-vis Conventional Article Marketing

Since its inception, Google’s fundamental search philosophy has remained intact – to provide its users with relevant, user-friendly, and legitimate information through digital content. However, over the last decade, many webmasters have manipulated keyword ranking parameters devised by Google. As a result, Internet users and web surfers often have been misled with irrelevant, duplicate and plagiarized content on Google searches.

In a bid to discourage any unethical practices by webmasters and to offer useful, relevant and legitimate content to its users, Google have always improved its search algorithm parameters to outsmart the unscrupulous practices prevalent across the SEO industry.

Therefore, according to the recent search algorithmic updates, Google has decided to devalue duplicate content in every form. This update has affected the conventional Article Marketing strategies which involve publishing similar articles on various Article Marketing directories.

SEO Article Spinning to Revitalize Article Marketing

The recent updates in Google search algorithms have sent webmaster scurrying for effective alternative tools to ensure optimum benefits from their Article Marketing programs. Thus, Article Spinning services have emerged as the most effective and cost-effective method of dealing with Google’s crawling behaviors across the web. SEO content writing services providers have started providing article spinning services to help many e-commerce businesses sustain the benefits from their Article Marketing drive.

SEO Article Spinning Services Are Cost-Effective

If you’re looking for an alternative to deal with Google’s search algorithm updates, article spinning services offered by many SEO content writing firms are good news for you. Although article spinning doesn’t involve writing fresh, original or research based content, it however, isn’t any less important a task than writing original articles for your article marketing campaigns.

SEO content writing firms with substantial experience in offering spun SEO articles can provide best results. Just because Google has devalued duplicate article content publishing practices doesn’t mean you should worry about spending resources on writing and publishing fresh, unique and original articles. Just take advantage of the article spinning services from any professional SEO content writing companies at less than the cost of writing original articles.

SEO Article Spinning Software – Not Effective
Talking of SEO article spinning services, there are many article spinning software tools available on the Internet as well. However, unlike many other SEO software tools, article spinning software tools are not effective in terms of dealing with the ultimate objective you want to achieve by using them for your article marketing.

SEO articles spinning is a specialized service and only manually spun articles offer best results for your purpose. Therefore, article spinning software tools are not an effective replacement for manual SEO article spinning services.

How to Find Professional SEO Article Spinning Services?
A simple Google search should offer you a list of SEO content writing companies that offer article spinning services. Although, many of them offer manual articles spinning as part of their services, chances are you may not find best quality until you try them out.

If you don’t know what to do next, the following tips can save your life:

Hiring Through Bidding Sites – Bidding sites are essentially the breeding ground for many raw freelance writers who eye on making some money from writing as a part-time activity. Many inexperienced newbie freelancer writers lurk around the free bidding sites looking for some work. They are usually not serous about taking up writing as their profession, or equipped with the proficiency and SEO copywriting skills to deliver decent content for your campaign. No wonder, they keep the prices shockingly low for you to fall for them. Before you are going to hire one of them, ask yourself a question – can this SEO copywriter help me succeed in my business? Am I saving money or just throwing it out of my window altogether? Chances are you will end up doing a disservice to your SEO campaign by hiring one of them.

Hiring Freelance Writers – Well, hiring freelance writers is actually a smart option for many western countries that prefer outsourcing their content writing projects to India. However, your ability to hire a professional freelance writer can make a critical difference to your SEO campaign. Are you going to settle for someone who is just a freelance writer? If you ever meet anyone who has born the brunt of hiring just a freelancer, you will know what hiring an average SEO content writer can cost your business. Don’t risk wasting time or toying with the credibility of audience. Research well before hiring a freelance SEO copywriter in India.

Hiring A Fake Firm – Many freelancer writers who join the SEO content writing jungle know the game to trick you into hiring them right away. Usually, they would pretend to be an SEO copywriters’ firm who exist since a decade and whose combined experience would be as old as two decades. You could be fooling yourself into believing the fake claims smartly presented by these freelance writes who never even own a website. Most of them wouldn’t even have a blog of their own! Would you risk hiring a freelance writer who resorts to false claims in the first place? Do the wise thing and ask if they have a website for their SEO copywriters’ firm.

Paying Full in Advance – This is usually the case when you enter the bizarre SEO copywriting head-hunting hinterland. This often happens with webmasters who are in a hurry to hire SEO copywriters with suggestively low prices. Usually, these SEO copywriters ask for a full upfront payment since they offer their services at such a shockingly lower price range. However, an upfront payment option is never a wise option especially when you’re hiring someone for the first time. May be a small amount, but you could risk losing the entire payment to your vendor for no work at all. But this happens in rare cases. Nevertheless, being careful saves a lot of regret.

Another way to secure your payment is to see if your freelance SEO copywriter has, for example, a verified PayPal account. A verified PayPal account usually empowers you to claim a refund from the vendor in the event of any default on terms of services.

Not Checking Testimonials: Client Testimonials are usually the best way to ensure the authenticity of a professional, experienced and skilled writer. A freelance SEO copywriter who doesn’t have any client’s testimonial to his credit doesn’t merit your serious consideration. Even though they mention some testimonials to you, make sure you verify their credibility by checking reference websites or contacting the clients directly for a comment on the services offered by them. It may sound like a lot of work to you, but it sure saves you from a lot of regret in the long-run.

If you ever had any nightmarish experience hiring a freelance SEO Copywriter in India, share it with us here to increase the community awareness.