The online marketing industry is going through a transformation these days with Google increasingly personalizing the search results based on your past search behavior. While keywords are still important for your SEO efforts, quality content, especially with a viral-effect, has taken precedence over all else.

Therefore, online marketing strategies across the planet are putting a lot of emphasis on making the content go viral. Whether you are an ambitious blogger looking to monetize your blog for Adsense or an e-commerce entrepreneur trying to make your social marketing work for your business, knowing how the content goes viral helps.

So here are some practical tips if you want to train your SEO content writer for viral marketing.

Writing Research Oriented Articles: Today, the Internet is teeming with blogs and websites offering information on topics as simple as “how to bake a cake” to as complex as “how to cook up a lie”. However, what still remains a challenge for most writers is to get their articles a decent number visits each time. More often than not, your SEO content writers aren’t familiar with how to write for the Internet audiences and understand their user behavior. In other words, they don’t write keeping the target audience in mind. Worse, a lot of content writers don’t even know who their target audiences are.

To get around these issues, the primary step should be to explain your new writer what the Internet audience thinks like. The writer needs to know how to research on the Internet to establish the type of information your audience is looking for. The potential search queries or questions on Quora for example, can form a potential basis on which you can develop a strategy on what your potential audiences are looking for.

In short, let the new writers learn a bit about social behaviors of your audiences and then devise a strategy on how to develop reader-friendly articles.

Crafting Kick-Ass Headlines: Okay. So your writers are able to deliver quality articles based on popular keywords and search queries, but your articles aren’t still able to drive any traffic to your blog, right?

While it sounds familiar to you, your articles don’t stand out in the crowd and therefore, aren’t able to make the first impression. “But, didn’t my writers deliver research-intensive articles?” you wonder. Well, try revisiting your article headlines and you might find the culprit – yes you guessed it – the article title.

Answer this – when Google returns you a bunch of results to choose from, what catches your fancy instantly? Yes, more of than not, it’s the title of an article, right? Believe it or not, the headlines of your articles decide their very destiny; blame it on the sheer amount of articles your potential visitors are exposed to. Add to it, the number of links shared on social channels, and your audiences gaze at your article’s headline skeptically.

Your writers might have spent a couple of hours researching and writing the articles, but without a compelling title, they just fall flat and your audiences will prefer to turn away from your headline as they apparently have nothing substantial to offer.

Optimizing the Content before Publishing: Technically, the SEO content writers are supposed to focus on content writing and not on publishing them online. However, with the online marketing getting extremely competitive, many companies want their writers to carry out multi-tasking responsibilities including publishing the articles. Many of them aren’t as SEO-savvy as you would expect them to be, and they won’t be able to make full justice to the SEO part while publishing the articles and therefore, robbing the articles of their ability to get found on search engine result pages.

When training your SEO content writers for the content publishing task, treat them not as a writer, but as an SEO specialist. This change of perception will help you teach them the nuances of optimization techniques, the cause and effects of optimization and search engine visibility. Once, your writers are able to establish their relationship and decipher the equation, they are less likely to leave you stressed out.

Sharing the Articles on Social Sites: Even after you subject your writers to the complex intricacies of SEO, you’re far from done. Unless they know the entire gamut of social media optimization, your articles are still risking your articles going in the wrong direction. To achieve optimum exposure for your articles, train your writers about how to share them on Facebook, Twitter and Google+ Page, which brings us to our next point – building social marketing strategy.

Building Social Marketing Strategy: Now that Google has officially tweaked its algorithm for personalized and location-based search queries, you are left with no option without teaching your SEO writers how to build an effective social media marketing strategy and write articles bearing the behaviors of social media audiences in mind.

Your success on social media marketing depends as much on the quality of your articles as on your ability to share them across Facebook, Twitter and Google+. While you need to nail it with a catchy headline within the 140-character limit on Twitter, Facebook and Google+ require you to be more creatively interactive to entice your audiences. In short, your SEO content writer needs to understand the pulse of your target audiences on social media channels, and know how to seduce them to click on the links and drive them to your website.

Future of SEO, Google Panda, Local SEO, Organic Content, Social Signals

I just read an article that says SEO, particularly the conventional link building techniques are going to be obsolete going forward. Why? Because Google has dramatically changed its algorithms to make their search results more human and less robotic. Consider this: Unlike the yesteryear, Google now considers the following to evaluate your web presence:

• Social Signals
• Local Listings
• Panda Compliance

Another article written by Mashable echoes similar thoughts about the future of SEO practices. SEO is no longer a search engine driven promotional technique – it is now based on human experiences now, and the future of SEO is going to be increasingly more social and human.

Both the articles predict a paradigm shift in the way we will need to practice SEO in the near future. The future of SEO will change dramatically and require a completely new approach in order to gain marketing momentum. So what are the essential aspects of SEO in 2012?

Local SEO Optimization: Mashable.com strongly suggests the webmasters to take care of local optimization factors including Citations and Consumer Reviews. Citations essentially ensure that your accurate business information is listed across reputable Internet sources with a consistent business and location entry. For example, if your business is known as Top League Technologies, Bhubaneswar on Google Places and Top League Tech on other sources, then it might considered inconsistent by Google.

Likewise, Consumers reviews are going to be critical to your online presence as well. Apart from reviews from Google Places, it makes a lot of sense to get favorable reviews from Yelp or Trip Advisor.

Organic Content Development: Google Panda has come down hard on duplicate and spammed content practices. In the last couple of months, Google has demonstrated a ruthless approach to devalue duplicate, spammed, spun or scrapped content across its database. If this is any indication, the future of SEO is going to be all about organic content development. Guest blogging is already a hit, but there are other methods of generating content that is organic and Google panda compliant. Writing content with social aspects in mind will go a long way.

Moreover, the future of SEO will look at the concept of “Keyword Optimization” in a whole new way. While choosing your keywords, think of what people are going to enter as their search queries rather than what Keyword Analysis tool says. Of course, the data from your keyword analysis tools is important, but Google is going to emphasize a lot on the social value of your content, and not much less on the keyword optimization.

Social Signals: Google has already taken social signals seriously because social networks have overshadowed the influence of search engines. Google has also introduced personalized search which ranks the social content higher than anything else. Get ready to see it evolve quietly dramatically as we enter 2012. So, you should not only share your content on Facebook Twitter and Google+, but also build on your social presence strategically.

So are you ready for the Future of SEO?

In order to fill the void, we have decided to open a training program to cater to the needs of semi-skilled and ambitious content writers in the city. The purpose of the training is to enable and empower the writers to learn the ropes of professional SEO content writing and embark on a lucrative content writing career opportunities.

Why Do You Need Training?
In the last 5 years of our operation in Bhubaneswar, we have screened over a thousand resumes from aspiring freelance writers, interviewed nearly 300 applicants for content writer positions, and worked with over 150 writers across the country.

If we talk about the figures for the above in the Bhubaneswar alone, then the number of resumes we have in our career database for content writer positions is above 200 and still counting. However, surprisingly, over 80% of these candidates are too inexperienced to be considered seriously for professional SEO content writing positions in any company.

Professional SEO content writing requires the candidates to have sound knowledge of grammar, a natural flow of thoughts and a flair for writing. Especially, the candidates need to be conversant with the content writing patterns for the US, UK and the European audience. Moreover, it is important for them to tailor their writing style according to the tastes of the Internet audience. These are some of the things that we train our in-house writers for on a daily basis.

Opportunities for Trained SEO Content Writers in Bhubaneswar
There’s ample of career opportunities for trained SEO content writers in Bhubaneswar. As the leading SEO content writing services provider in the region, we come up with many interesting projects from time to time and need content writers to support the projects. In the past years, we have collaborated with various HR agencies, floated ads in the local news papers and painted the Web red in our quest for skilled SEO content writers.

Although we have received an enormous response to our advertisements, we have felt most of them need professional training to hone their skills and take them close to what our off-shore clients aspire for.

This has inspired us, time and again, to offer a training program in SEO content writing, help many aspiring writers sharpen their skills and introduce them to suitable content writing opportunities across the city.

At Top League Technologies, we also work with over a dozen of IT companies who constantly look for dedicated SEO content writers to meet their in-house demand. Therefore, there is a great deal of opportunities for skilled and trained SEO content writers in Bhubaneswar.

The salary for a trained, skilled and fairly experienced content writer would be in the neighborhood of 7000-10000 rupees per month to begin with. Of course, like any other jobs, the salary goes up and commensurate with your level of expertise to handle challenging projects.

How Can I Avail The Content Writing Training in Bhubaneswar?
If you are an ambitious writer who wants to make it big in a professionally lucrative SEO content writing industry, we have limited availability for trainees. The training period is for 3 months and we select candidates based on their performance in a preliminary writing test. This is to ensure the candidates meet our training standards.

Please, write to us and send in your update resume at career@seo-contentwriter.com or join our Facebook page.

Therefore, Google has made sure that they educate the Google Apps account holders (especially companies and organizations) to learn the security aspects of running Google+ plus features on their Google Apps account and then activate or enable the same on their own after complete understanding of the potential consequences. Why Are The Consequences of Running Google Plus on Your Google Apps Account?

Before you enable Google+ on your organization, please keep a few things in mind:

• Your users can interact and share content with others outside your organization.
• Your users can export or transfer their Google+ data.
• Your users can’t create or edit their Google+ data when the service is disabled.

Click here for the complete Google+ Rollout Tips.

Ways to Enable Google Plus on Google Apps

• Log in to your Google Apps account.

• Click on the “Manage this domain option”. You can choose to open it on a new tab for your ease. It takes you to the Dashboard of Google Apps.

• Once you are on the Dashboard, look at the “Organization & Users” option next to the Dashboard option. Click on the “Organization & Users” option. It takes you the page that displays the name of your Google Apps users.
• There are two different tabs such as “Users” and “Services”. Click on the “Services” tab. It shows you the Core Google Apps Suite. Take a look at all features available there and their activity status. Some features are ON as a default setting while the rest are OFF.

• Scroll down below to see “Additional Services”. If you’re currently on a FREE Google Apps, all the “Additional Services” will be “OFF” as default setting.

• Look for the “Google+” service. It is located between Google Webmaster Tools and iGoogle. This option is in the inactive mode and you can’t enable it at this step. Google says, you must turn on “Picassa Web Albums” before you are able to enable Google+ feature.

• Scroll down below to look for the Picassa Web Albums. It is located between Partner Program and Shopping List. Click on the ON option and enable it. Then scroll back to the Google+ feature and you can see it is in the active mode now.

• When you click on the option to turn on and enable Google+, a pop-up window shows up with a warning signal. This is because Google wants to tell you to read and be familiar with the potential consequences of enabling the Google+ for your Google Apps.

Click here for the complete Google+ Rollout Tips.

• At the bottom of the pop-up window, there are two options to either Turn Google+ on or Leave Google+ off. Once you read and become familiar with all Google+ Rollout Tips, you can click on the Turn Google+ on option.

• Then click on the “Save Changes” option.

• Once you save the changes, open another window on a new tab and log on to Plus.Google.com and you can now JOIN and CREATE a public Google+ profile for your organization.

NB: Before you enable Google+ feature on Google Apps panel, make sure to turn some services off for certain users. It’s like Parental Control on Satellite TV channels. This is an important step to make your data secure and prevent potential misuse of the Google services by any user in future.

If you’re an SEO article writer, you’re probably aware of Google’s farmer updates and how they have turned the SEO world upside down. Today, webmasters are being extremely careful about choosing their article writing company as they want to make sure their content is good enough for Google guidelines. Therefore, ambitious SEO article writers should follow the best article writing practices to make sure their articles comply with Google’s content quality guidelines. Here are a few things you must keep in mind before you approach your next article:

Focus on Information: The Web is growing bigger and Google is getting smarter. The new algorithms (aka Panda updates) have been designed to value articles that offer original information to the users. Now, Google’s renewed algorithms can spot if your articles contain the same information that is already available within Google’s database. Therefore, if your articles aren’t original enough, Google may not value them as much. In other words, your articles will rank lower in terms of Google search algorithm parameters.

To avoid this, you should have a fresh approach towards SEO article writing. Try to focus more on the quality of information rather than the word-count. Join relevant forums and discussion board to develop an idea on what potential readers are looking for. Your best articles are hidden in the discussions across the Web, so take advantage of them. Do your own research to find the right information in order to make your SEO articles more valuable for Google search engines.

Avoid being Keyword-Centric: We are living in the world of Facebook, Twitter and Google+ where valuable information has a way being recognized and rewarded. Therefore, it’s pointless to go focus too much on SEO aspect of your articles. Using target keywords here and there are fine, but the prime importance must go to the quality of the articles rather than the other way round.

Don’t stress too much on whether you can begin the first sentences with the target keywords or use them in the headings. If you articles are based on research and read naturally, they will get recognized across the social web faster than search engines. Google’s renewed algorithms are smart enough to recognize the social popularity of your articles as well. Therefore, it’s time to shift your focus from keywords to quality information.

Write for Niche Audience: This may be convention wisdom but still holds true today. Keeping your target audience in mind is critical to improving the compliance of your SEO articles for Google search algorithms. This aspect has assumed more importance as Google’s farm updates have been designed to offer the most relevant results and information to the users. Therefore, if your SEO articles are crafted with your target readers in mind, they have increasing chances of being rewarded well on Google’s ranking priorities.

Try to develop articles around the subjects that interest your niche audience. Do a lot more research on what your potential audience is looking for. Write down their questions and see how your articles can address their queries. Use a personal tone to make your SEO articles read naturally and appeal to the taste of the potential readers.

Avoid Rewriting Others Articles: Many SEO article writers have misunderstood Google farmer updates and assume quality content is all about original text. It’s time to wake up and smell the coffee – Google doesn’t value spun content anymore. So, there’s no point in sweating over quantity of articles. Moreover, avoid the temptation of rewriting popular articles to steal the advantages. Google is smart enough to recognize the same and devalue your articles categorically. There’s no alternative to doing your own research and writing fresh, innovative and informative SEO articles for better Google rankings and higher social recognition.

Make It Interactive: If you’re active on the social Web, you would have noticed an increasing social inclination towards interactive content. Today, your potential readers are being ambushed by too many articles across the Social Web. They have developed a habit of scanning through their social updates to spot articles that look actually interesting to their eyes at first sight. Therefore, by using interesting and visually interactive images, you can enhance the visual interaction of your target audience. Plus, present the information around your images in a way that appears relevant to the images. Spend some additional time on your SEO articles to make them appear more interactive before you post them.

Post Panda updates, SEO article writers are beginning to approach their articles in a way we couldn’t have imagined before. Article writers can no longer enhance the popularity of their articles buy following the old tricks. The Social Web has also empowered your audience to read articles that are really worth their time. In a way, Google Panda updates have been devised to rank articles based on their social popularity as well. Therefore, it makes a lot of sense for SEO article writers to approach their article writing strategies in a whole new way.

Right from its inception back in 1998, Google has always designed, tweaked and tailored its search algorithms to offer the most organic results to its visitors. Therefore, it has always proved to be critical and lethal to webmasters that resort to Black Hat SEO techniques in the past 13 years (Google celebrated its 13th bday just the other day).

Black Hat SEO, as technically known as across the industry, is an SEO practice designed to manipulate or game Google’s search algorithms. For example, until a couple of years ago, cunning webmasters were able to stuff keywords into their websites to increase their chances of being shown up on Google’s SERPs. However, at Google, they have been working really hard to constantly improve their search algorithms in such a manner that many Black Hat SEO practitioners finally got their website banned and de-indexed altogether.

There are many techniques which are highly unethical on Google’s radar, and many unsuspecting e-commerce websites get their website banned or deindexed from Google’s database when they hire SEO companies that rely heavily on unethical SEO practices.

The problem with getting your website banned or deindexed is you lose your revenue altogether. Worse, your website will lose Google’s trust for so long that it will take you an eternity to get your website back up on SERPs. of Google.

The latest algorithm updates by Google, popularly known as Farmer Updates or Panda Updates, turned the whole SEO world upside down when many popular websites such as Ezine Articles, lost their ranking so badly that it virtually changed the way online marketers looked at Article Marketing as an promotional tool until Feb, 2011.

There are far too many Black Hat SEO techniques deployed by many SEO companies in the name of offering organic SEO services and the consequences of those practices range from a sharp drop in the rankings in Google SERPs to categorical banishment by Google.

Therefore, it is extremely important for webmasters and e-commerce entrepreneurs in the Western countries including the US and the UK to choose their SEO vendors in India very carefully and wisely.

As Googlers are becoming far stronger with their Panda updates, be very careful while choosing your SEO vendors in India. Don’t just settle down for a so-called cost-efficient SEO company in India. Look before you leap. Because, nothing costs you more than losing your business or website being banished by Google.

Studies have proved Web users tend to spend a couple of seconds to decide its relevance to their needs. Therefore, as a web copywriter, you have only a couple of seconds to make that VERY first impression! In fact, this is the first thing that’s critical to your prospects’ interaction.

So, essentially, there are couple of things a web copywriter is supposed to remember while writing a sales copy.

How to Make the Very First Impression on the Potential Visitors
The answer is very simple; in fact all web copywriters know the answer: to write a killer title for the page. However, the problem is to know how to write one. Many copy writers tend to assume a title is essentially a gist of what you want to say about the particular page, which is a myth at best. Often times, your visitors are already educated about your products and then have just a couple of minutes to take a decision whether to buy your products or not. So, you don’t need to educate them on the needs to buy our products any further.

Instead, it’s your moment to tell them why they should choose you services and you have to tell them using just a couple of words, ie. the title. The key to write a killer title is to understand the USPs of your services and let your title carry at least one of those USPs. Before you even begin to build the title, take some time to jot down the Unique Selling Points of your services especially with regards to your competitors. This helps you come up with the title that is not only persuasive but also convincing enough to tell your prospects whey they should choose you over the competitors.

How to Make Them Spend More Than Just A Couple of Seconds
Writing a web sales copy goes much beyond your ability to write good English grammar. In fact, it’s less about the grammar and more about what’s on offer. As a web copy writer you MUST understand the products inside out before you even begin to tell your prospects why they should buy them. Every prospect has some queries running in their head when they land on your website landing page.

Try to imagine the scenarios that triggered a prospect to come looking for your services. Is he frustrated of using services that are ineffective for his purposes? Is he tired of the fake or tall promises made by his previous vendors that never turned out real? Make no mistake; if you use a generic sales pitch, you might end up losing his trust in the first couple of seconds. As a result, he will turn his back on you and move on to your competitors websites for relief.

Try starting your first lines in a way that address the emotional state of your prospects, and then let it flow. A lot depends on how much research you do on understanding the types of prospects that might land on your website. The more you understand your customers’ emotional disposition as they land on your website, the greater are your chances of keeping them engaged until the last word of your sales copy.

How to Make Them Read Your First Paragraph
You must develop the knack of addressing potential queries that your prospects may have running their head while they read your first line. You can’t afford to tell your customers why you think they should buy your products; instead, tell them why they stand to lose if they chose to go with others. The key, as we discussed earlier, is in laying down the USPs of your services. USPs could be about the effectiveness of your products, the competitive prices, the guarantee (if any), or even the money back guarantee.

For example, if you are selling SEO services, your USPs could also include your ability to save your customers’ time by introducing innovating reporting system or resolving customers’ queries as and when they are sent. Based on how competitive you think you are, you can hit home the USPs accordingly.

Technically, your prospects are more interested in knowing what’s on offer and how different your services are from others. Pricing is not always the only deciding factor for many, and remember, sometimes customers come to you frustrated over their last vendor’s inability to communicate or report professionally.

Use your words efficiently to address the potential queries of your prospects and then explain how you can help with your services with your USPs.

How to Make Them Read the Entire Sales Copy
The most important skill of a web copy writer is to know how to respect the time of his potential readers. You can’t afford to beat around the bush and kill their valuable time. Instead, use simple words to tell them what they stand to benefit if they use your services. You might want to outline the benefits in bullet formats to make them visibly stand out for your prospects. If any of your prospects, for example, has little time to spare on your web copy, they might as well just want to know what’s on offer. Even though you explain each benefit to them, don’t take more than 25 words to describe each benefit.

Moreover, just tell them how it’s going to help their overall business goal. For example, you could say you’re available on phone, emails, social channels to address their queries as and when they’re asked because you know how valuable their time is and what it means to you. Doing this will create instant credibility for your services and the customers usually value this to a large extent.

How to Make Them Take An Action
When you have done all hard work to convince the prospects and brought them to the end of your sales copy, don’t blow it!

Create an effective call-to-action to ensure the customer interaction.

Traditionally, call-to-action was just a couple of imperative sentences to entice the prospects to click on the contact us page and send a sales query. You MUST do the same, although this many not be enough for them to complete the action.

Today, thanks to the emergence of social channels, you could do it in many ways. Most of the prospects find writing a chore, so you could save them the pain and use social plugins to help them interact with you at the click of a mouse.

Better still, you can offer them multiple options to choose from a drop-down menu, for example. This creates a great ambiance for customer interaction. You can add Facebook Like or Tweet Button to ensure they share the page which builds better visibility of your sales copy across social channels.

Writing a sales copy requires deliberation, planning and research and frequent revision. It’s much like how they rehearse it over and over again before the final board-room presentations. The goal is to impress the client and seal the deal, within a couple of minutes. More importantly, web copywriters should know it takes regular writing practices to come up with better results in their next sales copy.

Did you like the article? Then don’t forget to share it with your friends on Facebook or Twitter. You might as well want to comment on this post to let me know your feedback to improve the post further.

Thanks to the emergence of Social Web, an average Internet user will have access to tens of links drowning him with information on a daily basis. Your potential audience is literally inundated with hundreds of links on Facebook and Twitter alone. This leaves you with a very relevant question: How do get my articles to get all the attention they deserve?

Here are the answers:

Establishing Your Audience: One of the key factors while writing SEO articles is to establish your core audience. Even as the Web has millions of users scouring for information using Google and other search engines, you really shouldn’t worry about targeting each one of them while writing your articles.

Each industry has a niche audience and you should only try to address the potential queries while developing your SEO articles. Knowing your audience helps you shape the tone of your articles thereby making them appealing to your core audience.

Researching Their Needs: Once you know who your real audiences are, it’s time to find out what they want. Often the best way to do this is to periodically visit the places where they are usually frequent. Places like Facebook Groups, Twitter, LinkedIn are some of the potential spots where you can drop by to know what they are discussing and what they want to know about your industry. This offers you an immense insight into what you should be writing about. This helps direct your SEO article efforts towards making your articles more meaningful for your core audience.

Gathering Research-based Data: Although an imposing number of articles being published on the Internet and shared on the Social Web every day, only few of them carry answers to your potential audience. This is because many publishers prefer to hire low-cost SEO article writers to maintain their budget. Understandably, the articles produced by the low-cost writers are an offshoot little or no research, and therefore, tend to offer no real benefits to the target audience.

While your audiences are still searching the Web for answers, you have a real opportunity to answer their queries by offering research-based data. For instance, you can back your article information quoting data found across authority sites and helping your audience gain immense insights into the industry updates.

Offering Information Creatively: Often how you share the updates with your audience makes all the difference between your articles being read and ignored. SEO article writers should be well-versed with the manners in which the article information should be presented to the audience. They should know how to market the information to their core audience in a step-by-step fashion.

Writing an appealing headline, an impressive first paragraph leading to subsequent paragraphs with relevant sub-headings go a long way in making your article enjoyable for your readers. Even the best articles with lousy headlines can’t attract eyeballs. Likewise, a lackluster presentation many receive lukewarm response from the readers.

Creating After-thoughts: When all the hard-work is done to create a really useful article for your audience, it’s important to leave them engaged and not let them drift away from your article. This can be achieved by crafting the last paragraph of your article in a thought-provoking manner. Try asking them some relevant questions and press the hot-buttons.

Understand the tone of your article while proof-reading and develop an idea of what can be best last paragraph for your outgoing readers. Spend a little time coming up with the best ideas that impress your readers. Try to relate your last paragraph with your Author’s Bio section where they can bring themselves to click on your anchor text links and visit your website.

The secret to winning attention from your classified readers is to serve them with information that they need and not force your articles down their throat. Crafting useful SEO articles sure takes times but then there’s no alternative to winning the long-term trust of your target audience and build on your credibility.

On the other hand, creating content for the real audience needs understanding of the behavior of your niche audience. The more you understand what they are searching for, the closer you can get to answer their queries and the more compliant your content gets with the Google Panda updates.

The Role of Studying Consumer Behavior in SEO Content Writing

Many people put a lot of emphasis on keyword analysis in order to establish the phrases that their niche audiences might be searching for. The logic behind such step is to use the keyword phrases strategically across the copies to help their pages appear on the top of SERPs. Such conventional SEO copy writing practices are usually beneficial in terms of driving traffic to a specific website. However, instead of focusing only on the keywords, if the SEO copywriters simply try to answer the most common queries within their niche industry, it would be of immense help to the searchers. Plus, it would add a great deal of credibility to the website or blog where such content is regularly published.

In order to ascertain what you need to write about, it is important to figure out what your niche audience is searching for. Often this information can be obtained via popular forums and social media discussion such as Facebook discussion, Twitter feeds, and LinkedIn group discussions. These are the places where your niche audience partakes in serious discussions to find out the solutions. If you actively participate in those discussions across these platforms, you should be able to enlist a number of common query trends to address in your articles.

Therefore, the SEO copy writer needs to be really active across these platforms in order to understand the consumer behavior and write content that actually addresses some of their common queries.

Why Should You Understand The Online Audience?

Nearly 90% of the Internet searchers do not know what SEO stands for or dynamics of Google search algorithms. They turn to Google only to seek information with regards to the queries that often puzzle them. Similarly, very few Internet searchers know that their search queries follow a pattern which is perceived as a keyword by the search specialists. While search purists don’t believe optimizing content with targeted keywords are the best way to appropriately address the queries of the online searchers, many SEO companies don’t hesitate to abuse the keywords to drive niche traffic to the website. This is often categorized as an illegitimate practice in the natural search engine optimization industry.

In other words, going deeper into the psychology of the searchers and understanding the reason behind their search behavior can go a long way in developing content that actually answers their queries successfully. This is possible only when the SEO copy writers would try to establish a connection between the queries raised by users on forums and the relevant keywords used during their search queries.

When the connection is properly established, the SEO copy writers should take their time to conduct ample research and gather important information to write content that addresses the queries raised by the audience.

Being an SEO company in India is not that easy: you’re constantly nagged by problems that you can’t do anything about. One of such problems is hiring people for content writing jobs. This is what inspired us to write this post. At SEO-ContentWriter (now Top League Technologies), we’ve interviewed tons of candidates to figure out 5 areas where a prospective candidate for Content Writing jobs can make a difference. Here are they:

Customize Your Resume: Back in 2001, when call center and BPO jobs were new to India, I remember how applicants would be fussy about their resume and what they wrote on it was critical to getting a BPO job. For instance, people wouldn’t get a job in BPO companies if they showed they were over-qualified for the position or if they have a lot of experience that had nothing to do with the a BPO job profile they were applying to. So applicants would customize their resume to avoid being rejected in the first round, i.e short-listing of applications.

The same thing would apply to any content writing jobs in an SEO company. When you apply for the job, make sure your application stands out from the rest. In other words, let your resume reflect your potential as a strong contender for the position. Use it as a tool of making the first impression and include things that ARE relevant only to the content writing jobs. Moreover, you need to rename your resume properly to make it appear more professional. If the attached resume in your email reads “New Microsoft Office Word Document.doc”, it makes a very bad impression and puts your candidature in jeopardy.

Expose Your Samples: As a potential candidate for the content writing jobs, you should always include a sample of your previously written articles or any other documents with your resume. This allows the interviewers to get a first-hand look at your writing skill and short-list your for the next round. The best way to do it is to visit their website, call them up and ask them what their job profile entails. Include everything in your sample you think would get you closer to the job profile. You may want to get someone else check your sample before you send them to the interviewers. Include any links of your previously written articles and mention the date of publication to help them understand that you are a much better writer now.

Give Your Best Shot at the Written Test: Most interviews for Content Writing jobs would include a written test to evaluate your skills of writing at present. You may have had a great background in your profile, but unless your writing skills satisfy the needs of the interviewers, you candidature may be kept on hold or rejected. You may be offered a topic to write on, and that would be by using a computer. So in a way, they would like to see your ability to write on a computer in a time-bound manner. The best way to approach is to divide the topic into different sub-parts and write each part is 100 words.

Write a good introduction to the topic and a conclusion in 50 words each. Make sure there are no spelling errors left before you leave your sample test for evaluation. Proof-read it twice to ensure that it reads well to you and make necessary changes to make it read even better. This increases the chances of your article for being accepted.

Be Assertive During the Personal Interview: There are two sides of content writing job interviews; a written test and the personal interview. Each one has its own significance to the selection process. Sometimes, candidates that perform averagely in their written test are considered for the position. Why? Because they can instill the confidence in the interviewers that they can go from strength to strength if considered for the position. Tell them what you have got and how you can utilize your skills for the benefit of the organization in the long-run.

If you have done your home work on the company and their operations, it would be easier for you to convince them that you can do much more than just content writing in the long-run. Every company wants to see their employees go places and learn new skills rapidly. So this is a great opportunity for you to set yourself apart and get noticed.

Show Your Skills for a Better Compensation Package: When the interviewers feel you are worthy of being hired, they will enter the salary negotiation zone. If you happen to be a fresher, you need to stay relaxed and listen to the interviewers carefully. Usually, the interviewers design a compensation package for you based on your performance and potential you hold to the company. That’s why it is very important to be assertive during the personal interview round. Every company wants a future leader and they might be looking for the potential leadership in you. So don’t blow it just by assuming your written skills would get you hired.

Be logical during salary negotiation; cite reasonable reasons why you deserve a better package. For example, you could tell them that your previous experience in writing would help you write better content or your communication skills would help you become a great team lead. Let the interviewers know what you have got in you and what you deserve a certain salary for.