Have you heard about Google Caffeine? Well, if you haven’t heard about it, you’re probably lagging behind the necessary SEO updates, which can affect your rankings on Google search engine. Updating your website content and feeding your visitors with fresh and informative articles are just some of the ways to keep up with indexing criteria of Google Caffeine. With the emergence of Google Caffeine, social content optimization has taken an entirely new meaning for your website optimization. Google is clearly driving you towards organic SEO to deliver better content and more relevant results to its visitors.
What is Google Caffeine?
Google Caffeine is an advanced and revolutionary algorithmic improvement in Google’s indexing criteria. According to Google, it will index the new updates faster to present its users with the very latest updates and information.
This basically means Google will index the social updates like Twitter, Facebook and other social websites to serve its visitors with fresh and relevant content in on time. While this takes Google way ahead of its competitors, it also necessitates websites around the world to update their websites on a daily basis or at least as frequently as they can.
While the traditional Google algorithms would take roughly two weeks to index your new updates, they will now take practically no time to index your pages and show them on Google search results for your keywords.
What Sorts of Updates Does Google Caffeine Prefer?
Since Google’s primary focus is to offer its visitors the latest and most relevant information, it would probably index all updates on your SEO campaigns. Whether you write fresh content on your business blog, post a video on YouTube, bookmark your websites for relevant information or update your Twitter Page and Facebook Fan page, each and every content update will be critical to your websites rankings on Google search results.
How Do I Make Sure I Show Up On Google Searches Now?
Google Caffeine insists on regular updates on your website, which essentially means it doesn’t allow you to slacken up your content writing efforts whether it’s related to writing regular informative entries on your blogs for your visitors or adding fresh content to your website.
Here Are A Couple of Things You Must Do to Appease Google Caffeine
Create A Facebook Fan Page
If you haven’t yet, get one created one now as a Fan Page helps Google index your updates faster. Make sure you update your Fan Page with relevant updates that actually help your fans. Google has a way of valuing pages that are more relevant to search queries for certain keywords. Hence, if you update you Facebook Fan Page keeping with fresh and relevant updates optimized with keywords, it can really help your Google rankings. Well, it might require you to research and read more, but higher Google rankings seldom come easy.
Update Your Twitter More Frequently
Since last year, every Google user observed a change in Google’s search results. More often than not, Google showed the real-time results for a search query. It was pretty interesting as none of the other search engines had done something similar to that. It was when everybody knew Google Caffeine had arrived.
In terms of both higher visibility and rankings, Google Caffeine allows you to a unique opportunity show up the SERPs ladder by updating your Twitter with loads of informative, keyword-rich and relevant tweets on your industry.
Have Social Updates
Aside from Facebook and Twitter, Google also cares about other social websites like Propeller, Squidoo Pages and Slashdots. Make sure you sign up with them and update often enough to show up within the top-ten bracket of Google SERPs.
Write Relevant & News-Worthy PRs
No prize for guessing why you need to write relevant and news-worthy press releases for your website. Press Release Directories have always remained Google’s most favorite hang-out zone starting pre-Caffeine era. Hence, Google Caffeine would like you to let out as much relevant information on your products or services to your visitors as you can.
Hire An SEO Content Writer
With so much of emphasis being put on the content updates, you shouldn’t really wonder why you need an SEO content writer in the current scenario. In order to stay ahead of you and conform to Google’s new search indexing criteria, your competitors would go all out and blast informative, keyword-rich and users friendly content to barge ahead of you. Think of blogging, press releases, social updates on a daily basis, and an experienced SEO content writer comes to the picture quite instantly.
