In order to fill the void, we have decided to open a training program to cater to the needs of semi-skilled and ambitious content writers in the city. The purpose of the training is to enable and empower the writers to learn the ropes of professional SEO content writing and embark on a lucrative content writing career opportunities.

Why Do You Need Training?
In the last 5 years of our operation in Bhubaneswar, we have screened over a thousand resumes from aspiring freelance writers, interviewed nearly 300 applicants for content writer positions, and worked with over 150 writers across the country.

If we talk about the figures for the above in the Bhubaneswar alone, then the number of resumes we have in our career database for content writer positions is above 200 and still counting. However, surprisingly, over 80% of these candidates are too inexperienced to be considered seriously for professional SEO content writing positions in any company.

Professional SEO content writing requires the candidates to have sound knowledge of grammar, a natural flow of thoughts and a flair for writing. Especially, the candidates need to be conversant with the content writing patterns for the US, UK and the European audience. Moreover, it is important for them to tailor their writing style according to the tastes of the Internet audience. These are some of the things that we train our in-house writers for on a daily basis.

Opportunities for Trained SEO Content Writers in Bhubaneswar
There’s ample of career opportunities for trained SEO content writers in Bhubaneswar. As the leading SEO content writing services provider in the region, we come up with many interesting projects from time to time and need content writers to support the projects. In the past years, we have collaborated with various HR agencies, floated ads in the local news papers and painted the Web red in our quest for skilled SEO content writers.

Although we have received an enormous response to our advertisements, we have felt most of them need professional training to hone their skills and take them close to what our off-shore clients aspire for.

This has inspired us, time and again, to offer a training program in SEO content writing, help many aspiring writers sharpen their skills and introduce them to suitable content writing opportunities across the city.

At Top League Technologies, we also work with over a dozen of IT companies who constantly look for dedicated SEO content writers to meet their in-house demand. Therefore, there is a great deal of opportunities for skilled and trained SEO content writers in Bhubaneswar.

The salary for a trained, skilled and fairly experienced content writer would be in the neighborhood of 7000-10000 rupees per month to begin with. Of course, like any other jobs, the salary goes up and commensurate with your level of expertise to handle challenging projects.

How Can I Avail The Content Writing Training in Bhubaneswar?
If you are an ambitious writer who wants to make it big in a professionally lucrative SEO content writing industry, we have limited availability for trainees. The training period is for 3 months and we select candidates based on their performance in a preliminary writing test. This is to ensure the candidates meet our training standards.

Please, write to us and send in your update resume at career@seo-contentwriter.com or join our Facebook page.

Thanks to the emergence of Social Web, an average Internet user will have access to tens of links drowning him with information on a daily basis. Your potential audience is literally inundated with hundreds of links on Facebook and Twitter alone. This leaves you with a very relevant question: How do get my articles to get all the attention they deserve?

Here are the answers:

Establishing Your Audience: One of the key factors while writing SEO articles is to establish your core audience. Even as the Web has millions of users scouring for information using Google and other search engines, you really shouldn’t worry about targeting each one of them while writing your articles.

Each industry has a niche audience and you should only try to address the potential queries while developing your SEO articles. Knowing your audience helps you shape the tone of your articles thereby making them appealing to your core audience.

Researching Their Needs: Once you know who your real audiences are, it’s time to find out what they want. Often the best way to do this is to periodically visit the places where they are usually frequent. Places like Facebook Groups, Twitter, LinkedIn are some of the potential spots where you can drop by to know what they are discussing and what they want to know about your industry. This offers you an immense insight into what you should be writing about. This helps direct your SEO article efforts towards making your articles more meaningful for your core audience.

Gathering Research-based Data: Although an imposing number of articles being published on the Internet and shared on the Social Web every day, only few of them carry answers to your potential audience. This is because many publishers prefer to hire low-cost SEO article writers to maintain their budget. Understandably, the articles produced by the low-cost writers are an offshoot little or no research, and therefore, tend to offer no real benefits to the target audience.

While your audiences are still searching the Web for answers, you have a real opportunity to answer their queries by offering research-based data. For instance, you can back your article information quoting data found across authority sites and helping your audience gain immense insights into the industry updates.

Offering Information Creatively: Often how you share the updates with your audience makes all the difference between your articles being read and ignored. SEO article writers should be well-versed with the manners in which the article information should be presented to the audience. They should know how to market the information to their core audience in a step-by-step fashion.

Writing an appealing headline, an impressive first paragraph leading to subsequent paragraphs with relevant sub-headings go a long way in making your article enjoyable for your readers. Even the best articles with lousy headlines can’t attract eyeballs. Likewise, a lackluster presentation many receive lukewarm response from the readers.

Creating After-thoughts: When all the hard-work is done to create a really useful article for your audience, it’s important to leave them engaged and not let them drift away from your article. This can be achieved by crafting the last paragraph of your article in a thought-provoking manner. Try asking them some relevant questions and press the hot-buttons.

Understand the tone of your article while proof-reading and develop an idea of what can be best last paragraph for your outgoing readers. Spend a little time coming up with the best ideas that impress your readers. Try to relate your last paragraph with your Author’s Bio section where they can bring themselves to click on your anchor text links and visit your website.

The secret to winning attention from your classified readers is to serve them with information that they need and not force your articles down their throat. Crafting useful SEO articles sure takes times but then there’s no alternative to winning the long-term trust of your target audience and build on your credibility.

On the other hand, creating content for the real audience needs understanding of the behavior of your niche audience. The more you understand what they are searching for, the closer you can get to answer their queries and the more compliant your content gets with the Google Panda updates.

The Role of Studying Consumer Behavior in SEO Content Writing

Many people put a lot of emphasis on keyword analysis in order to establish the phrases that their niche audiences might be searching for. The logic behind such step is to use the keyword phrases strategically across the copies to help their pages appear on the top of SERPs. Such conventional SEO copy writing practices are usually beneficial in terms of driving traffic to a specific website. However, instead of focusing only on the keywords, if the SEO copywriters simply try to answer the most common queries within their niche industry, it would be of immense help to the searchers. Plus, it would add a great deal of credibility to the website or blog where such content is regularly published.

In order to ascertain what you need to write about, it is important to figure out what your niche audience is searching for. Often this information can be obtained via popular forums and social media discussion such as Facebook discussion, Twitter feeds, and LinkedIn group discussions. These are the places where your niche audience partakes in serious discussions to find out the solutions. If you actively participate in those discussions across these platforms, you should be able to enlist a number of common query trends to address in your articles.

Therefore, the SEO copy writer needs to be really active across these platforms in order to understand the consumer behavior and write content that actually addresses some of their common queries.

Why Should You Understand The Online Audience?

Nearly 90% of the Internet searchers do not know what SEO stands for or dynamics of Google search algorithms. They turn to Google only to seek information with regards to the queries that often puzzle them. Similarly, very few Internet searchers know that their search queries follow a pattern which is perceived as a keyword by the search specialists. While search purists don’t believe optimizing content with targeted keywords are the best way to appropriately address the queries of the online searchers, many SEO companies don’t hesitate to abuse the keywords to drive niche traffic to the website. This is often categorized as an illegitimate practice in the natural search engine optimization industry.

In other words, going deeper into the psychology of the searchers and understanding the reason behind their search behavior can go a long way in developing content that actually answers their queries successfully. This is possible only when the SEO copy writers would try to establish a connection between the queries raised by users on forums and the relevant keywords used during their search queries.

When the connection is properly established, the SEO copy writers should take their time to conduct ample research and gather important information to write content that addresses the queries raised by the audience.

Outsource Your Link Building: It’s no secret building SEO links should be a continuous process of your online business model. But, many businesses tend to let their websites suffer by ignoring their SEO link building campaigns. When the office goes on leave and there’s hardly anyone left to attend to the link building priorities, the search optimization comes to a standstill.

This leaves you with a great opportunity to capitalize on the lack of competition. Does that mean you won’t party and work away while the rest of the world is out on holiday? Well, not at all. Here’s a smart way- just outsource your link building assignments to a third party vendor in India, preferably a company offering SEO link building services at affordable prices. This way, your search optimization will stay ahead of the competition while you’re partying away at the Bahamas, so to speak

Get Your Content Written: Holidays are a great fun and source of inspiration. When the holidays are over, many tend to come back to their business totally charged up. On the flip side, post-holidays periods are also like Mondays, when you want to take your time to settle down and get back to work full throttle. You see, a lot of businesses consider that time a holiday-lag and pending work appears to be a chore for them.

You may need, for example, a lot of content written for your link building processes. When you’re back from the holidays and look at the pile of content to be written, it might scare you big time. But, don’t let it when you can just as well outsource that to an SEO content writer company in India that specializes in offering quality within your budgets. Give it a shot, it helps!

Optimize Your Local Listing: Google has gone local and how! The local business optimization has set the tongue wagging a lot in 2010 and the SEO communities are abuzz with this getting even more important in 2011 as well. So what does it suggest? Well, a great opportunity for you to optimize your local listing on Google while you can. Just when you’re back from holidays next year, watch your business sitting atop the Google local listings. So, it’s time to outsource your local search campaign to a vendor in India. That said, you might as well count us in.

Let’s Someone Socialize for You: What do your socializing strategies mean to your business? A lot! Your social web linking strategies contribute to your business a great deal. As a matter of fact, when the holidays arrive, many put their social web linking campaign on the backburner. While this is a tactical error on your part, it offers the competition a potential opportunity to outrank your business on search engines apart from fortifying their positioning across the Social Web.

Assuming that it worries you, we suggest you outsource your social web linking campaigns to an experienced vendor who should keep your social web strategies in orbit until you’re back to business next year.

To be honest, when the holidays are in, most online businesses let laxity slaughter their promotional priorities. Don’t be one of them. Outsource one or all of these aspects of your online business and holiday worry-free. Because, while you’re enjoying yourself on your vacation, the search engines are still hard at work.

That said, we don’t mean to scare you…work hard, party harder; but make sure your business remains in good shape at all time. Happy Holidays!!!

What is Google Caffeine?

Google Caffeine is an advanced and revolutionary algorithmic improvement in Google’s indexing criteria. According to Google, it will index the new updates faster to present its users with the very latest updates and information.

This basically means Google will index the social updates like Twitter, Facebook and other social websites to serve its visitors with fresh and relevant content in on time. While this takes Google way ahead of its competitors, it also necessitates websites around the world to update their websites on a daily basis or at least as frequently as they can.

While the traditional Google algorithms would take roughly two weeks to index your new updates, they will now take practically no time to index your pages and show them on Google search results for your keywords.

What Sorts of Updates Does Google Caffeine Prefer?

Since Google’s primary focus is to offer its visitors the latest and most relevant information, it would probably index all updates on your SEO campaigns. Whether you write fresh content on your business blog, post a video on YouTube, bookmark your websites for relevant information or update your Twitter Page and Facebook Fan page, each and every content update will be critical to your websites rankings on Google search results.

How Do I Make Sure I Show Up On Google Searches Now?

Google Caffeine insists on regular updates on your website, which essentially means it doesn’t allow you to slacken up your content writing efforts whether it’s related to writing regular informative entries on your blogs for your visitors or adding fresh content to your website.

Here Are A Couple of Things You Must Do to Appease Google Caffeine

Create A Facebook Fan Page
If you haven’t yet, get one created one now as a Fan Page helps Google index your updates faster. Make sure you update your Fan Page with relevant updates that actually help your fans. Google has a way of valuing pages that are more relevant to search queries for certain keywords. Hence, if you update you Facebook Fan Page keeping with fresh and relevant updates optimized with keywords, it can really help your Google rankings. Well, it might require you to research and read more, but higher Google rankings seldom come easy.

Update Your Twitter More Frequently
Since last year, every Google user observed a change in Google’s search results. More often than not, Google showed the real-time results for a search query. It was pretty interesting as none of the other search engines had done something similar to that. It was when everybody knew Google Caffeine had arrived.
In terms of both higher visibility and rankings, Google Caffeine allows you to a unique opportunity show up the SERPs ladder by updating your Twitter with loads of informative, keyword-rich and relevant tweets on your industry.

Have Social Updates
Aside from Facebook and Twitter, Google also cares about other social websites like Propeller, Squidoo Pages and Slashdots. Make sure you sign up with them and update often enough to show up within the top-ten bracket of Google SERPs.

Write Relevant & News-Worthy PRs
No prize for guessing why you need to write relevant and news-worthy press releases for your website. Press Release Directories have always remained Google’s most favorite hang-out zone starting pre-Caffeine era. Hence, Google Caffeine would like you to let out as much relevant information on your products or services to your visitors as you can.

Hire An SEO Content Writer

With so much of emphasis being put on the content updates, you shouldn’t really wonder why you need an SEO content writer in the current scenario. In order to stay ahead of you and conform to Google’s new search indexing criteria, your competitors would go all out and blast informative, keyword-rich and users friendly content to barge ahead of you. Think of blogging, press releases, social updates on a daily basis, and an experienced SEO content writer comes to the picture quite instantly.

If you don’t know what to do next, the following tips can save your life:

Hiring Through Bidding Sites – Bidding sites are essentially the breeding ground for many raw freelance writers who eye on making some money from writing as a part-time activity. Many inexperienced newbie freelancer writers lurk around the free bidding sites looking for some work. They are usually not serous about taking up writing as their profession, or equipped with the proficiency and SEO copywriting skills to deliver decent content for your campaign. No wonder, they keep the prices shockingly low for you to fall for them. Before you are going to hire one of them, ask yourself a question – can this SEO copywriter help me succeed in my business? Am I saving money or just throwing it out of my window altogether? Chances are you will end up doing a disservice to your SEO campaign by hiring one of them.

Hiring Freelance Writers – Well, hiring freelance writers is actually a smart option for many western countries that prefer outsourcing their content writing projects to India. However, your ability to hire a professional freelance writer can make a critical difference to your SEO campaign. Are you going to settle for someone who is just a freelance writer? If you ever meet anyone who has born the brunt of hiring just a freelancer, you will know what hiring an average SEO content writer can cost your business. Don’t risk wasting time or toying with the credibility of audience. Research well before hiring a freelance SEO copywriter in India.

Hiring A Fake Firm – Many freelancer writers who join the SEO content writing jungle know the game to trick you into hiring them right away. Usually, they would pretend to be an SEO copywriters’ firm who exist since a decade and whose combined experience would be as old as two decades. You could be fooling yourself into believing the fake claims smartly presented by these freelance writes who never even own a website. Most of them wouldn’t even have a blog of their own! Would you risk hiring a freelance writer who resorts to false claims in the first place? Do the wise thing and ask if they have a website for their SEO copywriters’ firm.

Paying Full in Advance – This is usually the case when you enter the bizarre SEO copywriting head-hunting hinterland. This often happens with webmasters who are in a hurry to hire SEO copywriters with suggestively low prices. Usually, these SEO copywriters ask for a full upfront payment since they offer their services at such a shockingly lower price range. However, an upfront payment option is never a wise option especially when you’re hiring someone for the first time. May be a small amount, but you could risk losing the entire payment to your vendor for no work at all. But this happens in rare cases. Nevertheless, being careful saves a lot of regret.

Another way to secure your payment is to see if your freelance SEO copywriter has, for example, a verified PayPal account. A verified PayPal account usually empowers you to claim a refund from the vendor in the event of any default on terms of services.

Not Checking Testimonials: Client Testimonials are usually the best way to ensure the authenticity of a professional, experienced and skilled writer. A freelance SEO copywriter who doesn’t have any client’s testimonial to his credit doesn’t merit your serious consideration. Even though they mention some testimonials to you, make sure you verify their credibility by checking reference websites or contacting the clients directly for a comment on the services offered by them. It may sound like a lot of work to you, but it sure saves you from a lot of regret in the long-run.

If you ever had any nightmarish experience hiring a freelance SEO Copywriter in India, share it with us here to increase the community awareness.

Consider the following 3 points before you hire the best content writing firm in India:

Verify Testimonials: One of the smartest ways to ensure if your potential vendor is good enough is to look at their website testimonial sections and verify if the clients’ testimonials are for real. You could do this by just contacting a random client by writing a formal email. They usually would co-operate with you if you want their help in hiring a content writing firm in India.

Samples: You also want to test their versatility in writing for a wide range of industry verticals. So insist on checking their samples as you want to ensure you can use same vendor for all your future content requirements. Also, you will have an opportunity to discover the different types of content your prospective vendor can deliver. However, a Sample Article Test must follow before you decide to hire the content writing company.

Sample Article Test: Whether it’s a seasoned content writing service provider or a start-up web content writing firm, there are odds that they may turn you off with badly written content. Quality, consistency and performance are the three most critical components of a content writing services provider. Ask for a sample test on your industry and see how it turns out. A sample content writing test should be time-bound as you want to see how quick their turn-around time is. Also, you will find out whether they can ensure consistency in the quality in their deliverables within the prescribed timeline.

However, this enormously popular social networking site offers one more benefit to you – it helps you become a better writer.

So how does Twitter help you become a better writer?

It Tells You How to Be Brief
They say brevity is the wit of soul. By restricting you to use only 140 characters, Twitter ensures you put your point across as concisely as possible. It’s no surprises that wordy writers with a tendency to unleash their thoughts in lengthy sentences would find it tough to fit their thoughts into 140 characters. Remember, Twitter counts each character including the space; hence, you need to really squeeze your thoughts into those 140 characters. You may not get it right early on, but with a bit of practice, you can definitely express yourself better. When you write briefly, you do your readers a big favor by helping them comprehend things faster thereby saving their valuable time.

It Improves Your Vocabulary
Remember those long words that make it tough for your message to fit into the 140-character limit? Every time you write your tweets, you tend to think of shorter words to help your message fit within the prescribed character limit of Twitter. This helps you get into the habit of choosing shorter words over their longer alternatives. Even if you can’t, you would, at least, use the web dictionary to find the shorter alternatives and in turn, help your own word power to expand gradually. You learn how to cut corners with the adverbs and use shorter verbs more often than not. This way your vocabulary will expand manifold over the times.

It Helps You Become More Creative
On Twitter, your creativity helps you stand out and be visible. Amid the myriad of tweets that hit Twitter every micro-second, it is understandably difficult for anyone to read all the tweets they come across. So, how do you make your tweets conspicuous and readable? Obviously, by making them more creative each time you tweet. I haven’t known a better platform that tests your creativity to the hilt in the recent times. More than just using a hashtag, Twitter forces you to come up with creative lines that tempt your readers to retweet your tweets.

If you visit the blogs of some seasoned bloggers, you’ll find they are filled with innovative ideas, new stats and updated information. These are things that catch the fancy of the information-savvy visitors who are constantly on look out for new and updated information. Moreover, you need to stay updated with all the recent developments in your niche industry so that you can come up with newer ideas. If you have some prior blogpsts, you can refer to the comments to get some ideas to write another blog.

If you feel you are running short of ideas to develop new content for your blogs, you can hire professional blog content writers because they are professional and know the art of generating fresh and information-rich content with new ideas