Writing and distributing relevant press releases has often been undermined; however, it is a powerful tool for higher search engine ranking. It pays to remember that search engine bots tend to crawl press release directories and other websites that are constantly updated on a regular basis. As some recent studies on search engine bots behavior towards press release sites confirm this truth, search engine pundits of late have been thoroughly convinced that leading search engine bots including Google’s have been crawling press releases sites a lot, and websites that include press release writing and press release distribution in their search engine optimization techniques have been instantly benefited form their press release campaigns. (more…)