What is Google Caffeine?

Google Caffeine is an advanced and revolutionary algorithmic improvement in Google’s indexing criteria. According to Google, it will index the new updates faster to present its users with the very latest updates and information.

This basically means Google will index the social updates like Twitter, Facebook and other social websites to serve its visitors with fresh and relevant content in on time. While this takes Google way ahead of its competitors, it also necessitates websites around the world to update their websites on a daily basis or at least as frequently as they can.

While the traditional Google algorithms would take roughly two weeks to index your new updates, they will now take practically no time to index your pages and show them on Google search results for your keywords.

What Sorts of Updates Does Google Caffeine Prefer?

Since Google’s primary focus is to offer its visitors the latest and most relevant information, it would probably index all updates on your SEO campaigns. Whether you write fresh content on your business blog, post a video on YouTube, bookmark your websites for relevant information or update your Twitter Page and Facebook Fan page, each and every content update will be critical to your websites rankings on Google search results.

How Do I Make Sure I Show Up On Google Searches Now?

Google Caffeine insists on regular updates on your website, which essentially means it doesn’t allow you to slacken up your content writing efforts whether it’s related to writing regular informative entries on your blogs for your visitors or adding fresh content to your website.

Here Are A Couple of Things You Must Do to Appease Google Caffeine

Create A Facebook Fan Page
If you haven’t yet, get one created one now as a Fan Page helps Google index your updates faster. Make sure you update your Fan Page with relevant updates that actually help your fans. Google has a way of valuing pages that are more relevant to search queries for certain keywords. Hence, if you update you Facebook Fan Page keeping with fresh and relevant updates optimized with keywords, it can really help your Google rankings. Well, it might require you to research and read more, but higher Google rankings seldom come easy.

Update Your Twitter More Frequently
Since last year, every Google user observed a change in Google’s search results. More often than not, Google showed the real-time results for a search query. It was pretty interesting as none of the other search engines had done something similar to that. It was when everybody knew Google Caffeine had arrived.
In terms of both higher visibility and rankings, Google Caffeine allows you to a unique opportunity show up the SERPs ladder by updating your Twitter with loads of informative, keyword-rich and relevant tweets on your industry.

Have Social Updates
Aside from Facebook and Twitter, Google also cares about other social websites like Propeller, Squidoo Pages and Slashdots. Make sure you sign up with them and update often enough to show up within the top-ten bracket of Google SERPs.

Write Relevant & News-Worthy PRs
No prize for guessing why you need to write relevant and news-worthy press releases for your website. Press Release Directories have always remained Google’s most favorite hang-out zone starting pre-Caffeine era. Hence, Google Caffeine would like you to let out as much relevant information on your products or services to your visitors as you can.

Hire An SEO Content Writer

With so much of emphasis being put on the content updates, you shouldn’t really wonder why you need an SEO content writer in the current scenario. In order to stay ahead of you and conform to Google’s new search indexing criteria, your competitors would go all out and blast informative, keyword-rich and users friendly content to barge ahead of you. Think of blogging, press releases, social updates on a daily basis, and an experienced SEO content writer comes to the picture quite instantly.

Now that we know that press release writing and distribution is a highly potential tool for higher search engine ranking, there are a few very important things that you need to incorporate into your online press release campaign.

How frequently should I distribute?

Ideally, you need to have a reason to announce any news that is relevant to your targeted audience and prospects alike. Think of every aspect of your business that your prospective clients can benefit from knowing. For instance, collaboration with a new business organization, taking up a new business venture, announcing a new line of products or services are some of the topics that you need to inform your niche audience about. Informing your customers and prospects on these aspects of your business often holds the key to your increased brand identity. You can write and distribute press releases once a week or twice a month depending on the frequency of happenings in your business.

Should I include keywords in my press releases?

Yes if you consider your press release from the standpoint of your SEO campaign. However, you are not going to get much benefit by stuffing keywords into your press release- they look ugly, irrelevant and can potentially leave a dent on your brand image. Used organically and meaningfully, your targeted keywords can actually complement your press releases.

While writing and distributing relevant press releases is so vital to your brand building process and overall online marketing campaign, it is wise to hire the services of some professional press releases writers who are adept at writing press release from SEO standpoint. Alternatively, you can subscribe to any affordable press release distribution plans offered by many SEO companies such as us. Well, it doesn’t hurt us to tell you that we offer these services too. Didn’t we say being declarative about your business pays off?

Press Releases- A potential tool of online marketing, press release when written professionally and distributed across the press release sites, will get your site publicized around the world wide web in no time. Besides, it helps you get critical back links in the process. However, the best part is it helps you build your brand identity which is very important for your business in the long run.

Blogging- Blogging needs no explanation. An informative, innovating and thought-provoking post a day should be enough to keep the visitors and search engine spiders coming back to you every now and again. Don’t be in two minds, choose any WordPress theme, install plugins and enhance the experience of your visitors, enable them to share your thought with others, increase its clickability and let your blog be popular across the blogging and SEO communities.

Forum Posting- Be active on various forum sites, participate in various discussions, offer valuable answers to your fellow participants. Don’t just write a thread or two, create scores of them per day. Share your views with others like crazy. Spend about 2 hours doing forum posting across various popular forum sites and you should be reaping the dividend for such efforts pretty darn soon.