Right from its inception back in 1998, Google has always designed, tweaked and tailored its search algorithms to offer the most organic results to its visitors. Therefore, it has always proved to be critical and lethal to webmasters that resort to Black Hat SEO techniques in the past 13 years (Google celebrated its 13th bday just the other day).

Black Hat SEO, as technically known as across the industry, is an SEO practice designed to manipulate or game Google’s search algorithms. For example, until a couple of years ago, cunning webmasters were able to stuff keywords into their websites to increase their chances of being shown up on Google’s SERPs. However, at Google, they have been working really hard to constantly improve their search algorithms in such a manner that many Black Hat SEO practitioners finally got their website banned and de-indexed altogether.

There are many techniques which are highly unethical on Google’s radar, and many unsuspecting e-commerce websites get their website banned or deindexed from Google’s database when they hire SEO companies that rely heavily on unethical SEO practices.

The problem with getting your website banned or deindexed is you lose your revenue altogether. Worse, your website will lose Google’s trust for so long that it will take you an eternity to get your website back up on SERPs. of Google.

The latest algorithm updates by Google, popularly known as Farmer Updates or Panda Updates, turned the whole SEO world upside down when many popular websites such as Ezine Articles, lost their ranking so badly that it virtually changed the way online marketers looked at Article Marketing as an promotional tool until Feb, 2011.

There are far too many Black Hat SEO techniques deployed by many SEO companies in the name of offering organic SEO services and the consequences of those practices range from a sharp drop in the rankings in Google SERPs to categorical banishment by Google.

Therefore, it is extremely important for webmasters and e-commerce entrepreneurs in the Western countries including the US and the UK to choose their SEO vendors in India very carefully and wisely.

As Googlers are becoming far stronger with their Panda updates, be very careful while choosing your SEO vendors in India. Don’t just settle down for a so-called cost-efficient SEO company in India. Look before you leap. Because, nothing costs you more than losing your business or website being banished by Google.

• Article marketing content should be appealing, informative and easy-to-read for the human visitors
• Article marketing content should be written in conformity with Google guidelines

Let’s take a closer look at what constitute Google-friendly article marketing content:

Conforming Google’s Keyword Policy

Keywords are the soul of Article Marketing content; you just can’t afford to ignore their importance and still expect your article marketing drive to produce results at par with your competitors. You can make your article marketing more Google-friendly by knowing exactly where to use your targeted keywords. While writing the content of article marketing the article marketing experts normally adopt a set of standardized rules.

Here are some rules to be kept in mind while developing your article marketing content:

Title of the Article Marketing Content: Use the primary keyword in your title and more importantly, use it as close to the beginning of the title as possible. All search engines including Google prioritize article marketing content based on their adherence to the keyword usage practices. Thus, articles that are more keyword-compliant tend to be valued more importantly by Google crawlers.

Keyword Structure in Article Marketing Content: As per the standard keyword practices, article marketing content experts prefer to keep the keyword phrases as one entity both in the Title as well as in the body of the article marketing content. So it is always important not to split up the keyword phrases into different words by inserting other ‘stop words’ among them. For instance, if your main keyword phrase happens to be ‘SEO Companies India’, try not to write the phrase as ‘SEO Companies in India’. A stop word usually dilutes the keyword density and devalues the SEO quality of your article marketing content.

Keyword in the Article Description: If you have a description for article marketing content, ensure that you include your main keyword as close to the beginning of the description as possible. However, make sure the description still remains appealing to the human visitors.

Keywords in the Body of Article Marketing Content: Apart from optimizing the Title and Description of your article marketing content, make sure to use the same keywords in the body content as well. To begin with, the most important places where your main keywords or keyword phrases should be present in the body content is the very first sentence and very last sentence of the body content. It is always not easy to follow this practice while writing article marketing contents, but you can come up with some creative ideas to use your keywords as per the rules without compromising on the quality of your body content. Moreover, the keywords should be used evenly throughout the body of the article marketing content which will ensure that Google’s crawler finds your content keyword-compliant. However, do NOT try to stuff keywords into your body content. Your articles will be rejected by the Article Directories as well. Worse, there is a great deal of chances of your articles being caught and punished by Google as well.

Usage of Keyword Semantics: While using the main keywords or keyword phrases at the prescribed places within your article marketing content is considered Google friendly, using their semantics makes your content even more meaningful. Always try to use the derivatives of your keywords along with their suffixes and prefixes along with other grammatical forms. The keyword semantics help your article marketing content sound more natural and deepen the keyword density of your content to make them more Google-friendly.

Finally, you must always remember that you’re writing content for human visitors as well. Conforming to the Google’s keyword policy might get your article marketing content a great deal of search engine visibility; however, unless the content appeals to your target visitors or fails to address their queries, you might end up putting them off. Therefore, it is extremely essential develop your article marketing content for both Google and human visitors alike.

Feel free to fill me in with your article marketing content writing ideas. I would love to hear them out!

Hiring an affordable SEO services provider today is not as simple as it was a couple of years ago. Due to the evolving search algorithms of Google, the choice of an affordable SEO provider has become all more critical to your success in the search marketing sphere. So how to go about picking your affordable SEO services provider today?

Consider the Following before You Select Your Affordable SEO Services Company:

Keyword Rankings: Keywords Ranking is the most important aspect that should be taken into consideration before you hire an affordable SEO Services provider in India. A company’s ability to help you rank higher for targeted keywords lies in its very ability to rank higher for some competitive keywords for its own website. If the company has not been able to help itself getting higher ranking on search engines, it’s least likely to help you get you high rankings on search engines. Another good way to judge an affordable SEO services provider is its ability to help its clients’ website rank higher. As they say, judge an affordable SEO services company by the number of keywords it has helped its clients to rank for on search engines.

Client History: Nothing indicates a company’s potential better than its performance resume or client history. Good SEO services providers tend retain their clients by offering quality SEO services at affordable costs. A client history also speaks volumes about the kind of projects the company has worked on. It helps you to see if any of their previous clients had a similar business as yours; therefore, it becomes easy for your to establish if the affordable SEO services provider will be able to repeat the history with your campaign.

Campaign Methodology:The difference between winners and losers in the SEO industry is precisely the campaign methodologies they deploy. While traditional marketing efforts are less likely to suffice to compete with your rival companies, new and advanced SEO services can help you save money and time you spend on your campaigns. Learn the campaign methodologies of the affordable SEO services provider you are going to hire.

Money-back Guarantee:Money-back Guarantee is not everybody’s cup of tea. However, some affordable SEO services offer this to establish their commitment to your campaigns. When an SEO company offer money-back guarantee, it goes all out to prove it to you that it will live up to its promises. More often than not, there is always fine-prints that most of us fail to read while falling for the Money-back guarantee offered by affordable SEO services providers. However, given the fact that only a few SEO services provider present them, it always makes your position stronger in the bargain.

Flexibility: Flexibility implies to the ability of the affordable SEO services provider to customise its standard SEO packages to suit the specific needs of its clients. Often this serves as a boon to the clients especially those who know what they need their SEO packages should ideally consist of. Lack of flexibility not only affects the campaign results but also discourages the clients to work in the long run with their affordable SEO services provider.

What else do you think should be taken into account before hiring an affordable SEO services provider?