In order to fill the void, we have decided to open a training program to cater to the needs of semi-skilled and ambitious content writers in the city. The purpose of the training is to enable and empower the writers to learn the ropes of professional SEO content writing and embark on a lucrative content writing career opportunities.

Why Do You Need Training?
In the last 5 years of our operation in Bhubaneswar, we have screened over a thousand resumes from aspiring freelance writers, interviewed nearly 300 applicants for content writer positions, and worked with over 150 writers across the country.

If we talk about the figures for the above in the Bhubaneswar alone, then the number of resumes we have in our career database for content writer positions is above 200 and still counting. However, surprisingly, over 80% of these candidates are too inexperienced to be considered seriously for professional SEO content writing positions in any company.

Professional SEO content writing requires the candidates to have sound knowledge of grammar, a natural flow of thoughts and a flair for writing. Especially, the candidates need to be conversant with the content writing patterns for the US, UK and the European audience. Moreover, it is important for them to tailor their writing style according to the tastes of the Internet audience. These are some of the things that we train our in-house writers for on a daily basis.

Opportunities for Trained SEO Content Writers in Bhubaneswar
There’s ample of career opportunities for trained SEO content writers in Bhubaneswar. As the leading SEO content writing services provider in the region, we come up with many interesting projects from time to time and need content writers to support the projects. In the past years, we have collaborated with various HR agencies, floated ads in the local news papers and painted the Web red in our quest for skilled SEO content writers.

Although we have received an enormous response to our advertisements, we have felt most of them need professional training to hone their skills and take them close to what our off-shore clients aspire for.

This has inspired us, time and again, to offer a training program in SEO content writing, help many aspiring writers sharpen their skills and introduce them to suitable content writing opportunities across the city.

At Top League Technologies, we also work with over a dozen of IT companies who constantly look for dedicated SEO content writers to meet their in-house demand. Therefore, there is a great deal of opportunities for skilled and trained SEO content writers in Bhubaneswar.

The salary for a trained, skilled and fairly experienced content writer would be in the neighborhood of 7000-10000 rupees per month to begin with. Of course, like any other jobs, the salary goes up and commensurate with your level of expertise to handle challenging projects.

How Can I Avail The Content Writing Training in Bhubaneswar?
If you are an ambitious writer who wants to make it big in a professionally lucrative SEO content writing industry, we have limited availability for trainees. The training period is for 3 months and we select candidates based on their performance in a preliminary writing test. This is to ensure the candidates meet our training standards.

Please, write to us and send in your update resume at career@seo-contentwriter.com or join our Facebook page.

Studies have proved Web users tend to spend a couple of seconds to decide its relevance to their needs. Therefore, as a web copywriter, you have only a couple of seconds to make that VERY first impression! In fact, this is the first thing that’s critical to your prospects’ interaction.

So, essentially, there are couple of things a web copywriter is supposed to remember while writing a sales copy.

How to Make the Very First Impression on the Potential Visitors
The answer is very simple; in fact all web copywriters know the answer: to write a killer title for the page. However, the problem is to know how to write one. Many copy writers tend to assume a title is essentially a gist of what you want to say about the particular page, which is a myth at best. Often times, your visitors are already educated about your products and then have just a couple of minutes to take a decision whether to buy your products or not. So, you don’t need to educate them on the needs to buy our products any further.

Instead, it’s your moment to tell them why they should choose you services and you have to tell them using just a couple of words, ie. the title. The key to write a killer title is to understand the USPs of your services and let your title carry at least one of those USPs. Before you even begin to build the title, take some time to jot down the Unique Selling Points of your services especially with regards to your competitors. This helps you come up with the title that is not only persuasive but also convincing enough to tell your prospects whey they should choose you over the competitors.

How to Make Them Spend More Than Just A Couple of Seconds
Writing a web sales copy goes much beyond your ability to write good English grammar. In fact, it’s less about the grammar and more about what’s on offer. As a web copy writer you MUST understand the products inside out before you even begin to tell your prospects why they should buy them. Every prospect has some queries running in their head when they land on your website landing page.

Try to imagine the scenarios that triggered a prospect to come looking for your services. Is he frustrated of using services that are ineffective for his purposes? Is he tired of the fake or tall promises made by his previous vendors that never turned out real? Make no mistake; if you use a generic sales pitch, you might end up losing his trust in the first couple of seconds. As a result, he will turn his back on you and move on to your competitors websites for relief.

Try starting your first lines in a way that address the emotional state of your prospects, and then let it flow. A lot depends on how much research you do on understanding the types of prospects that might land on your website. The more you understand your customers’ emotional disposition as they land on your website, the greater are your chances of keeping them engaged until the last word of your sales copy.

How to Make Them Read Your First Paragraph
You must develop the knack of addressing potential queries that your prospects may have running their head while they read your first line. You can’t afford to tell your customers why you think they should buy your products; instead, tell them why they stand to lose if they chose to go with others. The key, as we discussed earlier, is in laying down the USPs of your services. USPs could be about the effectiveness of your products, the competitive prices, the guarantee (if any), or even the money back guarantee.

For example, if you are selling SEO services, your USPs could also include your ability to save your customers’ time by introducing innovating reporting system or resolving customers’ queries as and when they are sent. Based on how competitive you think you are, you can hit home the USPs accordingly.

Technically, your prospects are more interested in knowing what’s on offer and how different your services are from others. Pricing is not always the only deciding factor for many, and remember, sometimes customers come to you frustrated over their last vendor’s inability to communicate or report professionally.

Use your words efficiently to address the potential queries of your prospects and then explain how you can help with your services with your USPs.

How to Make Them Read the Entire Sales Copy
The most important skill of a web copy writer is to know how to respect the time of his potential readers. You can’t afford to beat around the bush and kill their valuable time. Instead, use simple words to tell them what they stand to benefit if they use your services. You might want to outline the benefits in bullet formats to make them visibly stand out for your prospects. If any of your prospects, for example, has little time to spare on your web copy, they might as well just want to know what’s on offer. Even though you explain each benefit to them, don’t take more than 25 words to describe each benefit.

Moreover, just tell them how it’s going to help their overall business goal. For example, you could say you’re available on phone, emails, social channels to address their queries as and when they’re asked because you know how valuable their time is and what it means to you. Doing this will create instant credibility for your services and the customers usually value this to a large extent.

How to Make Them Take An Action
When you have done all hard work to convince the prospects and brought them to the end of your sales copy, don’t blow it!

Create an effective call-to-action to ensure the customer interaction.

Traditionally, call-to-action was just a couple of imperative sentences to entice the prospects to click on the contact us page and send a sales query. You MUST do the same, although this many not be enough for them to complete the action.

Today, thanks to the emergence of social channels, you could do it in many ways. Most of the prospects find writing a chore, so you could save them the pain and use social plugins to help them interact with you at the click of a mouse.

Better still, you can offer them multiple options to choose from a drop-down menu, for example. This creates a great ambiance for customer interaction. You can add Facebook Like or Tweet Button to ensure they share the page which builds better visibility of your sales copy across social channels.

Writing a sales copy requires deliberation, planning and research and frequent revision. It’s much like how they rehearse it over and over again before the final board-room presentations. The goal is to impress the client and seal the deal, within a couple of minutes. More importantly, web copywriters should know it takes regular writing practices to come up with better results in their next sales copy.

Did you like the article? Then don’t forget to share it with your friends on Facebook or Twitter. You might as well want to comment on this post to let me know your feedback to improve the post further.

Thanks to the emergence of Social Web, an average Internet user will have access to tens of links drowning him with information on a daily basis. Your potential audience is literally inundated with hundreds of links on Facebook and Twitter alone. This leaves you with a very relevant question: How do get my articles to get all the attention they deserve?

Here are the answers:

Establishing Your Audience: One of the key factors while writing SEO articles is to establish your core audience. Even as the Web has millions of users scouring for information using Google and other search engines, you really shouldn’t worry about targeting each one of them while writing your articles.

Each industry has a niche audience and you should only try to address the potential queries while developing your SEO articles. Knowing your audience helps you shape the tone of your articles thereby making them appealing to your core audience.

Researching Their Needs: Once you know who your real audiences are, it’s time to find out what they want. Often the best way to do this is to periodically visit the places where they are usually frequent. Places like Facebook Groups, Twitter, LinkedIn are some of the potential spots where you can drop by to know what they are discussing and what they want to know about your industry. This offers you an immense insight into what you should be writing about. This helps direct your SEO article efforts towards making your articles more meaningful for your core audience.

Gathering Research-based Data: Although an imposing number of articles being published on the Internet and shared on the Social Web every day, only few of them carry answers to your potential audience. This is because many publishers prefer to hire low-cost SEO article writers to maintain their budget. Understandably, the articles produced by the low-cost writers are an offshoot little or no research, and therefore, tend to offer no real benefits to the target audience.

While your audiences are still searching the Web for answers, you have a real opportunity to answer their queries by offering research-based data. For instance, you can back your article information quoting data found across authority sites and helping your audience gain immense insights into the industry updates.

Offering Information Creatively: Often how you share the updates with your audience makes all the difference between your articles being read and ignored. SEO article writers should be well-versed with the manners in which the article information should be presented to the audience. They should know how to market the information to their core audience in a step-by-step fashion.

Writing an appealing headline, an impressive first paragraph leading to subsequent paragraphs with relevant sub-headings go a long way in making your article enjoyable for your readers. Even the best articles with lousy headlines can’t attract eyeballs. Likewise, a lackluster presentation many receive lukewarm response from the readers.

Creating After-thoughts: When all the hard-work is done to create a really useful article for your audience, it’s important to leave them engaged and not let them drift away from your article. This can be achieved by crafting the last paragraph of your article in a thought-provoking manner. Try asking them some relevant questions and press the hot-buttons.

Understand the tone of your article while proof-reading and develop an idea of what can be best last paragraph for your outgoing readers. Spend a little time coming up with the best ideas that impress your readers. Try to relate your last paragraph with your Author’s Bio section where they can bring themselves to click on your anchor text links and visit your website.

The secret to winning attention from your classified readers is to serve them with information that they need and not force your articles down their throat. Crafting useful SEO articles sure takes times but then there’s no alternative to winning the long-term trust of your target audience and build on your credibility.

On the other hand, creating content for the real audience needs understanding of the behavior of your niche audience. The more you understand what they are searching for, the closer you can get to answer their queries and the more compliant your content gets with the Google Panda updates.

The Role of Studying Consumer Behavior in SEO Content Writing

Many people put a lot of emphasis on keyword analysis in order to establish the phrases that their niche audiences might be searching for. The logic behind such step is to use the keyword phrases strategically across the copies to help their pages appear on the top of SERPs. Such conventional SEO copy writing practices are usually beneficial in terms of driving traffic to a specific website. However, instead of focusing only on the keywords, if the SEO copywriters simply try to answer the most common queries within their niche industry, it would be of immense help to the searchers. Plus, it would add a great deal of credibility to the website or blog where such content is regularly published.

In order to ascertain what you need to write about, it is important to figure out what your niche audience is searching for. Often this information can be obtained via popular forums and social media discussion such as Facebook discussion, Twitter feeds, and LinkedIn group discussions. These are the places where your niche audience partakes in serious discussions to find out the solutions. If you actively participate in those discussions across these platforms, you should be able to enlist a number of common query trends to address in your articles.

Therefore, the SEO copy writer needs to be really active across these platforms in order to understand the consumer behavior and write content that actually addresses some of their common queries.

Why Should You Understand The Online Audience?

Nearly 90% of the Internet searchers do not know what SEO stands for or dynamics of Google search algorithms. They turn to Google only to seek information with regards to the queries that often puzzle them. Similarly, very few Internet searchers know that their search queries follow a pattern which is perceived as a keyword by the search specialists. While search purists don’t believe optimizing content with targeted keywords are the best way to appropriately address the queries of the online searchers, many SEO companies don’t hesitate to abuse the keywords to drive niche traffic to the website. This is often categorized as an illegitimate practice in the natural search engine optimization industry.

In other words, going deeper into the psychology of the searchers and understanding the reason behind their search behavior can go a long way in developing content that actually answers their queries successfully. This is possible only when the SEO copy writers would try to establish a connection between the queries raised by users on forums and the relevant keywords used during their search queries.

When the connection is properly established, the SEO copy writers should take their time to conduct ample research and gather important information to write content that addresses the queries raised by the audience.

If you don’t know what to do next, the following tips can save your life:

Hiring Through Bidding Sites – Bidding sites are essentially the breeding ground for many raw freelance writers who eye on making some money from writing as a part-time activity. Many inexperienced newbie freelancer writers lurk around the free bidding sites looking for some work. They are usually not serous about taking up writing as their profession, or equipped with the proficiency and SEO copywriting skills to deliver decent content for your campaign. No wonder, they keep the prices shockingly low for you to fall for them. Before you are going to hire one of them, ask yourself a question – can this SEO copywriter help me succeed in my business? Am I saving money or just throwing it out of my window altogether? Chances are you will end up doing a disservice to your SEO campaign by hiring one of them.

Hiring Freelance Writers – Well, hiring freelance writers is actually a smart option for many western countries that prefer outsourcing their content writing projects to India. However, your ability to hire a professional freelance writer can make a critical difference to your SEO campaign. Are you going to settle for someone who is just a freelance writer? If you ever meet anyone who has born the brunt of hiring just a freelancer, you will know what hiring an average SEO content writer can cost your business. Don’t risk wasting time or toying with the credibility of audience. Research well before hiring a freelance SEO copywriter in India.

Hiring A Fake Firm – Many freelancer writers who join the SEO content writing jungle know the game to trick you into hiring them right away. Usually, they would pretend to be an SEO copywriters’ firm who exist since a decade and whose combined experience would be as old as two decades. You could be fooling yourself into believing the fake claims smartly presented by these freelance writes who never even own a website. Most of them wouldn’t even have a blog of their own! Would you risk hiring a freelance writer who resorts to false claims in the first place? Do the wise thing and ask if they have a website for their SEO copywriters’ firm.

Paying Full in Advance – This is usually the case when you enter the bizarre SEO copywriting head-hunting hinterland. This often happens with webmasters who are in a hurry to hire SEO copywriters with suggestively low prices. Usually, these SEO copywriters ask for a full upfront payment since they offer their services at such a shockingly lower price range. However, an upfront payment option is never a wise option especially when you’re hiring someone for the first time. May be a small amount, but you could risk losing the entire payment to your vendor for no work at all. But this happens in rare cases. Nevertheless, being careful saves a lot of regret.

Another way to secure your payment is to see if your freelance SEO copywriter has, for example, a verified PayPal account. A verified PayPal account usually empowers you to claim a refund from the vendor in the event of any default on terms of services.

Not Checking Testimonials: Client Testimonials are usually the best way to ensure the authenticity of a professional, experienced and skilled writer. A freelance SEO copywriter who doesn’t have any client’s testimonial to his credit doesn’t merit your serious consideration. Even though they mention some testimonials to you, make sure you verify their credibility by checking reference websites or contacting the clients directly for a comment on the services offered by them. It may sound like a lot of work to you, but it sure saves you from a lot of regret in the long-run.

If you ever had any nightmarish experience hiring a freelance SEO Copywriter in India, share it with us here to increase the community awareness.

Ask For Resume – A writer’s resume speaks volumes of his skills and achievements. By analyzing the resume of your potential vendors, you would be in a position to filter out web content writers that are more experienced and equipped to write content for your target audiences. Moreover, it offers you an opportunity to weed out inexperienced web content writers masquerading themselves as professional writers.

Bay for A Test Drive – No matter how experienced a writer might appear in his resume, it’s always safer to ask for a test article to find out if he can write up to your expectations. Again, it helps you to decide a price that fits his quality of writing. Better still, you could save yourself from the pain and regrets of working with a poor web content writer. So insist on a test article before you hire any web content writers.

Check for Professional Experience – Are you going to hire web content writers with no experience in professional content writing? Nobody would unless they wanted to risk their Internet business. Ask if the writers have any prior experience of working with similar projects in your industry. If not in the same industry, at least they should have some experience in writing content for other e-commerce websites. This also empowers you to fix an appropriate price on the web content writers based on their varied professional experiences.

Demand Samples – Many web content writers utilize their portfolio to procure new projects. However, there are a few that happen to fake it when it comes to their past experience. Samples offer you an opportunity to know how professional they are apart from testing their integrity. For instance, you could use any reliable anti-plagiarism software like CopyScape and run a test to find out if the samples presented by your prospective web content writers are their own.

If you’re an e-commerce entrepreneur, it’s not always that you need the help of web content writers; in fact, at times, it might appear wiser to write your own web content than hiring the help of some web content writers. Let’s focus on 3 circumstances where you are better off writing your own web content:

Do You Have Unique Services on Offer? Hiring professional web content writers might allow you to focus on the other key or core aspects of your operations, but chances are you won’t be satisfied with the end results. If you business is extremely unique and industry is relatively new, web content writers might not have thorough understanding of your industry, products & services or even demographics. Since it’s about web copies that are key to traffic conversion, hiring web content writers in house or writing the web copies yourself makes more sense.

Having a Low Budget for Web Copy Writing? Professional web copy writers that create appealing web copies are hard to come by for cheap prices. Usually, your web copies are the face of your website and web content writers sweat it out to produce web copies for higher traffic conversion. Hence, if you happen to find some web content writers who are ready to deliver web copies for peanuts, then the content is probably is probably not worth it.

Highly Technical Content. Some businesses are highly technical in nature and it requires industry-expertise as well as a great deal of experience in the specific products and services. In such as case, finding web content writers having experience in similar domain can be quite a nerve-wracking experience. Again, since you would be in need of regular content for your campaign, you would rather hire an in-house content writer than continue to reply on service provider on a regular basis.

Ever wondered how some titles sound so attractive while others sound just monotonous? For example, if one article is about Laptop, a simple title such as “benefits of laptop” won’t make your article stand out as there would be hundreds of articles written on the common title. There is no strategy on how to write good titles as it purely depends upon a person’s creativity. But certain common tips can be helpful. Avoid using junk conjunctive words such as “a” or “the”. You need to be at your creative best while naming a title for your article. Another important aspect to remember while entitling your article is that you should try to use keywords in the title of your article. However, the title shouldn’t look stuffed with keyword only. Keywords shouldn’t be used just for the heck of it- use of keyword in the title should look natural. If these minute things are taken care of, then you will come up with a unique and interesting title for your article.

A well-written and creative title has the potential to draw the attention of many discerning readers that usually tend to ignore articles named with bland titles. Hence, along with writing good content for your website and its promotion, you should also ensure that the content should carry an eye-catching title. However, writing titles is easier said than done, especially when you are writing a number of articles on the similar theme. Hence, you will need the assistance of professional SEO content writerswho are equipped with the experience and expertise to churn out not only quality content but also attention-grabbing titles that will potentially draw critical traffic to your websites.

There are so many things includes in the SEO copy writing while writing for the website. No doubt content should be effective and powerful enough to convince the visitors. The important thing is it should give the information that the web users are looking for. Effective copywriting does not necessarily means wordy text, but something that is easy to read and understand. The information that is easily gained and absorbed only can create a long lasting effect in the mind of the readers. Regular update of the content is an essential part of content optimization. Search engines love new and updated content and this also encourages the visit of web visitors to your site regularly increasing traffic.

Apart from content, the Meta tags are most essential and must to be optimized to make a search engine friendly webpage, ultimately enhancing the hits to the website. Title tag is the important part of a webpage. Both the search engine and web users take it to be a primary concern. After getting a search engine result pages the visitors only click those links whose title they found to be interesting. Search engines also look for the titles first while a particular keyword is entered. Hence, the page title needs to be effective, relevant to the content of the page and should contain the most important keywords of the page. An ideal page title should be of 60-80 characters. A description tag is equally crucial for a webpage because the hits to any webpage depend largely upon the description. Description tag gives a brief account of the text of the page. Visitors will choose the links from the search engine result pages that are relevant and fulfill there requirements. Same is the importance of keyword tags and Alt tags. Although SEO copywriting is a difficult task, developing Meta tags also is a thing of great responsibility. And the skill of SEO services lies in use of targeted keyword of the page in all these Meta tags.

As the content of a webpage, Meta tags are also responsible for driving visitors to the website and the increasing frequency of their visits. They also help in creating a secured rank for the webpage in the search engine result pages. The SEO copywriter should be efficient to develop all the Meta tags along with the content of the page because together they all are responsible for the rank of the webpage.