Studies have proved Web users tend to spend a couple of seconds to decide its relevance to their needs. Therefore, as a web copywriter, you have only a couple of seconds to make that VERY first impression! In fact, this is the first thing that’s critical to your prospects’ interaction.

So, essentially, there are couple of things a web copywriter is supposed to remember while writing a sales copy.

How to Make the Very First Impression on the Potential Visitors
The answer is very simple; in fact all web copywriters know the answer: to write a killer title for the page. However, the problem is to know how to write one. Many copy writers tend to assume a title is essentially a gist of what you want to say about the particular page, which is a myth at best. Often times, your visitors are already educated about your products and then have just a couple of minutes to take a decision whether to buy your products or not. So, you don’t need to educate them on the needs to buy our products any further.

Instead, it’s your moment to tell them why they should choose you services and you have to tell them using just a couple of words, ie. the title. The key to write a killer title is to understand the USPs of your services and let your title carry at least one of those USPs. Before you even begin to build the title, take some time to jot down the Unique Selling Points of your services especially with regards to your competitors. This helps you come up with the title that is not only persuasive but also convincing enough to tell your prospects whey they should choose you over the competitors.

How to Make Them Spend More Than Just A Couple of Seconds
Writing a web sales copy goes much beyond your ability to write good English grammar. In fact, it’s less about the grammar and more about what’s on offer. As a web copy writer you MUST understand the products inside out before you even begin to tell your prospects why they should buy them. Every prospect has some queries running in their head when they land on your website landing page.

Try to imagine the scenarios that triggered a prospect to come looking for your services. Is he frustrated of using services that are ineffective for his purposes? Is he tired of the fake or tall promises made by his previous vendors that never turned out real? Make no mistake; if you use a generic sales pitch, you might end up losing his trust in the first couple of seconds. As a result, he will turn his back on you and move on to your competitors websites for relief.

Try starting your first lines in a way that address the emotional state of your prospects, and then let it flow. A lot depends on how much research you do on understanding the types of prospects that might land on your website. The more you understand your customers’ emotional disposition as they land on your website, the greater are your chances of keeping them engaged until the last word of your sales copy.

How to Make Them Read Your First Paragraph
You must develop the knack of addressing potential queries that your prospects may have running their head while they read your first line. You can’t afford to tell your customers why you think they should buy your products; instead, tell them why they stand to lose if they chose to go with others. The key, as we discussed earlier, is in laying down the USPs of your services. USPs could be about the effectiveness of your products, the competitive prices, the guarantee (if any), or even the money back guarantee.

For example, if you are selling SEO services, your USPs could also include your ability to save your customers’ time by introducing innovating reporting system or resolving customers’ queries as and when they are sent. Based on how competitive you think you are, you can hit home the USPs accordingly.

Technically, your prospects are more interested in knowing what’s on offer and how different your services are from others. Pricing is not always the only deciding factor for many, and remember, sometimes customers come to you frustrated over their last vendor’s inability to communicate or report professionally.

Use your words efficiently to address the potential queries of your prospects and then explain how you can help with your services with your USPs.

How to Make Them Read the Entire Sales Copy
The most important skill of a web copy writer is to know how to respect the time of his potential readers. You can’t afford to beat around the bush and kill their valuable time. Instead, use simple words to tell them what they stand to benefit if they use your services. You might want to outline the benefits in bullet formats to make them visibly stand out for your prospects. If any of your prospects, for example, has little time to spare on your web copy, they might as well just want to know what’s on offer. Even though you explain each benefit to them, don’t take more than 25 words to describe each benefit.

Moreover, just tell them how it’s going to help their overall business goal. For example, you could say you’re available on phone, emails, social channels to address their queries as and when they’re asked because you know how valuable their time is and what it means to you. Doing this will create instant credibility for your services and the customers usually value this to a large extent.

How to Make Them Take An Action
When you have done all hard work to convince the prospects and brought them to the end of your sales copy, don’t blow it!

Create an effective call-to-action to ensure the customer interaction.

Traditionally, call-to-action was just a couple of imperative sentences to entice the prospects to click on the contact us page and send a sales query. You MUST do the same, although this many not be enough for them to complete the action.

Today, thanks to the emergence of social channels, you could do it in many ways. Most of the prospects find writing a chore, so you could save them the pain and use social plugins to help them interact with you at the click of a mouse.

Better still, you can offer them multiple options to choose from a drop-down menu, for example. This creates a great ambiance for customer interaction. You can add Facebook Like or Tweet Button to ensure they share the page which builds better visibility of your sales copy across social channels.

Writing a sales copy requires deliberation, planning and research and frequent revision. It’s much like how they rehearse it over and over again before the final board-room presentations. The goal is to impress the client and seal the deal, within a couple of minutes. More importantly, web copywriters should know it takes regular writing practices to come up with better results in their next sales copy.

Did you like the article? Then don’t forget to share it with your friends on Facebook or Twitter. You might as well want to comment on this post to let me know your feedback to improve the post further.

If you don’t know what to do next, the following tips can save your life:

Hiring Through Bidding Sites – Bidding sites are essentially the breeding ground for many raw freelance writers who eye on making some money from writing as a part-time activity. Many inexperienced newbie freelancer writers lurk around the free bidding sites looking for some work. They are usually not serous about taking up writing as their profession, or equipped with the proficiency and SEO copywriting skills to deliver decent content for your campaign. No wonder, they keep the prices shockingly low for you to fall for them. Before you are going to hire one of them, ask yourself a question – can this SEO copywriter help me succeed in my business? Am I saving money or just throwing it out of my window altogether? Chances are you will end up doing a disservice to your SEO campaign by hiring one of them.

Hiring Freelance Writers – Well, hiring freelance writers is actually a smart option for many western countries that prefer outsourcing their content writing projects to India. However, your ability to hire a professional freelance writer can make a critical difference to your SEO campaign. Are you going to settle for someone who is just a freelance writer? If you ever meet anyone who has born the brunt of hiring just a freelancer, you will know what hiring an average SEO content writer can cost your business. Don’t risk wasting time or toying with the credibility of audience. Research well before hiring a freelance SEO copywriter in India.

Hiring A Fake Firm – Many freelancer writers who join the SEO content writing jungle know the game to trick you into hiring them right away. Usually, they would pretend to be an SEO copywriters’ firm who exist since a decade and whose combined experience would be as old as two decades. You could be fooling yourself into believing the fake claims smartly presented by these freelance writes who never even own a website. Most of them wouldn’t even have a blog of their own! Would you risk hiring a freelance writer who resorts to false claims in the first place? Do the wise thing and ask if they have a website for their SEO copywriters’ firm.

Paying Full in Advance – This is usually the case when you enter the bizarre SEO copywriting head-hunting hinterland. This often happens with webmasters who are in a hurry to hire SEO copywriters with suggestively low prices. Usually, these SEO copywriters ask for a full upfront payment since they offer their services at such a shockingly lower price range. However, an upfront payment option is never a wise option especially when you’re hiring someone for the first time. May be a small amount, but you could risk losing the entire payment to your vendor for no work at all. But this happens in rare cases. Nevertheless, being careful saves a lot of regret.

Another way to secure your payment is to see if your freelance SEO copywriter has, for example, a verified PayPal account. A verified PayPal account usually empowers you to claim a refund from the vendor in the event of any default on terms of services.

Not Checking Testimonials: Client Testimonials are usually the best way to ensure the authenticity of a professional, experienced and skilled writer. A freelance SEO copywriter who doesn’t have any client’s testimonial to his credit doesn’t merit your serious consideration. Even though they mention some testimonials to you, make sure you verify their credibility by checking reference websites or contacting the clients directly for a comment on the services offered by them. It may sound like a lot of work to you, but it sure saves you from a lot of regret in the long-run.

If you ever had any nightmarish experience hiring a freelance SEO Copywriter in India, share it with us here to increase the community awareness.

Tacky Content – One thing you can never compromise with is the quality of content. Boring content ridden with glaring factual errors seldom helps your marketing drive. And, your SEO copywriter can almost kill your business prospects with bad grammar and spelling errors. Show him the exit door as soon as you find these problems in your sales copies.

Lacking SEO Skills – Of many reasons why your competition stays ahead of you in Google rankings, Google-optimized content probably is the the most important one. There is practically no point of retaining your SEO copywriter who lacks the necessary skills of optimizing your sale copies from Google standpoint. Unless your sale copies are ideally optimized with targeted keywords in proper density, your website is less likely to appear on Google searches, let alone stay ahead of your competition. If you still fancy to retain your SEO copywriter, you’re putting your business on the line.

Failing Deadline – The competition never waits for you; neither do you prospective customers.  Your marketing campaign hinges on the prompt delivery of sales copies, articles and other promotional material. You certainly can’t hold the competition to standstill while you wait forever for your SEO copywriter to deliver your copies. Any writer with little respect to deadlines is not worth their salt. An SEO content writer has to be professional enough to complete his work in time on a regular basis. If you don’t get your articles, blog posts, sales copies delivered in time, you have every reason to be concerned about your SEO copywriter.

Plagiarized Content – When your SEO Copywriter resorts to plagiarism, he upsets your chances of ranking well (Google hate stolen content) and worse, getting your website banned altogether. This is absolutely an unforgivable crime. An SEO copywriter just cannot get away with plagiarizing content in the Web. Any good writer will always strive to produce content which is absolutely original. Copying even a few lines from another piece of information on the Web can lead to severe penalties by the search engines, which can be terrible for your business. In such cases, you have all the reason in the world to fire your writer.

As they say, if your SEO copywriter is not fired with enthusiasm, he should be fired with enthusiasm.

However, as web authors, we need to know the fine line that keeps these two sub-genres apart. While web copywriting has more of marketing undertone that prompts a visitor to take action (read buy), web content writing is meant essentially to inform and educate people about some products and services.

The term copy writing is primarily used in the advertising industry where the copies are crafted in order to entice the prospects into buying their products and services. Since space is the major constraint in advertising, the copy writers are faced with the challenges of writing sales copies (using fewer words and limited space) that convince the prospects of the striking benefits of the products and services. Web copywriting, in the same fashion, is all about writing sales copies for your targeted visitors who will be tempted to buy your products. Web copywriting is a specialized skill and an art in itself. Not everybody can have the knack to write sales copies- it requires understanding of your products, services and the psychology of your targeted visitors.

Web content writing, as most would agree, is not treated very differently though. For example, even though I mean to educate my prospects through my website, I eventually land up sound like I desperately want them to buy our services. Even the other seo content writers in my team fall in this category. However, I know there are certain things that no web content writer can ignore while they write website content. ‘Call to Action’, for instance, is an essential ingredient of both web copywriting and web content writing. At the end of a page, if you don’t tell your visitors what they are supposed to do, you miss out on the great opportunity you have created thus far.

Write to inform, educate, and entice your prospects- whether it’s web copywriting or web content writing.

Ever wondered how some titles sound so attractive while others sound just monotonous? For example, if one article is about Laptop, a simple title such as “benefits of laptop” won’t make your article stand out as there would be hundreds of articles written on the common title. There is no strategy on how to write good titles as it purely depends upon a person’s creativity. But certain common tips can be helpful. Avoid using junk conjunctive words such as “a” or “the”. You need to be at your creative best while naming a title for your article. Another important aspect to remember while entitling your article is that you should try to use keywords in the title of your article. However, the title shouldn’t look stuffed with keyword only. Keywords shouldn’t be used just for the heck of it- use of keyword in the title should look natural. If these minute things are taken care of, then you will come up with a unique and interesting title for your article.

A well-written and creative title has the potential to draw the attention of many discerning readers that usually tend to ignore articles named with bland titles. Hence, along with writing good content for your website and its promotion, you should also ensure that the content should carry an eye-catching title. However, writing titles is easier said than done, especially when you are writing a number of articles on the similar theme. Hence, you will need the assistance of professional SEO content writerswho are equipped with the experience and expertise to churn out not only quality content but also attention-grabbing titles that will potentially draw critical traffic to your websites.

There are so many things includes in the SEO copy writing while writing for the website. No doubt content should be effective and powerful enough to convince the visitors. The important thing is it should give the information that the web users are looking for. Effective copywriting does not necessarily means wordy text, but something that is easy to read and understand. The information that is easily gained and absorbed only can create a long lasting effect in the mind of the readers. Regular update of the content is an essential part of content optimization. Search engines love new and updated content and this also encourages the visit of web visitors to your site regularly increasing traffic.

Apart from content, the Meta tags are most essential and must to be optimized to make a search engine friendly webpage, ultimately enhancing the hits to the website. Title tag is the important part of a webpage. Both the search engine and web users take it to be a primary concern. After getting a search engine result pages the visitors only click those links whose title they found to be interesting. Search engines also look for the titles first while a particular keyword is entered. Hence, the page title needs to be effective, relevant to the content of the page and should contain the most important keywords of the page. An ideal page title should be of 60-80 characters. A description tag is equally crucial for a webpage because the hits to any webpage depend largely upon the description. Description tag gives a brief account of the text of the page. Visitors will choose the links from the search engine result pages that are relevant and fulfill there requirements. Same is the importance of keyword tags and Alt tags. Although SEO copywriting is a difficult task, developing Meta tags also is a thing of great responsibility. And the skill of SEO services lies in use of targeted keyword of the page in all these Meta tags.

As the content of a webpage, Meta tags are also responsible for driving visitors to the website and the increasing frequency of their visits. They also help in creating a secured rank for the webpage in the search engine result pages. The SEO copywriter should be efficient to develop all the Meta tags along with the content of the page because together they all are responsible for the rank of the webpage.